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News and Trends

The Floral Queen: Anuja Joshi

Anuja Joshi brought untrained florists on board and in 2017, started her journey in a small factory space in Mahim, Mumbai. Her aim was to revolutionize the luxury floral decor and gifting space.

Business News

This Flower Company Walked Away From a Major Revenue Driver for a Heartwarming Reason — Now It's Worth 8 Figures Anyway

Steven Dyme and Joseph Dickstein co-founded Flowers for Dreams in 2012 and have never wavered in their commitment to accessibility and giving back.

Business News

6 Ways Florists Can Use Social Media For Business Growth

Small florists can reach more customers with these six innovative ways to use social media to grow their business.

Business News

11 Things to Do Before Starting Your Own Online Florist Store

Opening a flower shop involves lots of work and dedication. Your business idea is crucial to starting your own business. To design your website or shop, you need to do your research, get some tools, and plan it out.

Entrepreneurs

Phool Is The New Cool

Being ridiculed when the company adopted a D2C model due to the onerous task of carving a space in a rigid market being dominated by legacy brands, Ankit knew that digital was the fastest way to reach the potential customers.

Business News

How This 'Accidental Entrepreneur' Is Taking on Legacy Floral Companies and Disrupting the Industry

As Juan Palacio continues to build his flower empire, here are the most important lessons he's learned along the way.

Business News

3 Lessons Farmgirl Flowers Founder Christina Stembel Has Picked Up on the Road to $100 Million in Revenue

It's not all roses. Here's how Stembel is toughening up to become a truly empowering leader.

Lifestyle

Inspiring Flowery Stories & The Designer Man Behind It

The international designer Tomas De Bruyne tells how persistence is very important in telling any business story

Lifestyle

What a Wedding Franchise Should Aspire For

A wedding franchise is a company and needs to function like one, branding itself well to create a unique identity