Building a Business
Build Your Brand by Cultivating Controversy
How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
Howard Schultz | Page 2
Building a Business
Starbucks to Hire 10,000 Veterans and Military Spouses in Next 5 Years
By Kate Taylor
Tech
Starbucks CEO Howard Schultz Steps Down From Square’s Board of Directors
Former Goldman Sachs exec David Viniar replaces Howard Schultz on the board of the mobile payment startup.
By Kate Taylor
Thought Leaders
Starbucks CEO Launches Petition to End Government Shutdown
Howard Schultz, the CEO of Starbucks, will give customers the opportunity to sign a petition calling for an end to the government shutdown.
Marketing
Starbucks’ Free Coffee Promotion Isn’t Actually About Ending the Government Shutdown
Starbucks appears to be sending a message about cooperation to lawmakers in Washington, but it's really just getting more customers into its stores.