Building a Business
Yes, You Can Still Get Organic Media Coverage — and Here’s Why You Should
Some may tell you it's now only a pay-to-play world, but that's not true in the slightest.
By Kelsey Kloss
journalism
Building a Business
5 Ways Startups Can Increase Their Visibility
Don't sit back and hope that business will come to you. Put yourself out there and take advantage of opportunities to attend events, network, compete and build new relationships.
By Anis Uzzaman
Thought Leaders
5 Media Strategies Every Entrepreneur Needs to Know
Share your brand's message more effectively by preparing with these strategies ahead of time.
By Kelsey Kloss
Online Presence
5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company
Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.
By Kelsey Kloss
Marketing
5 Ways to Build and Maintain Valuable Relationships With Journalists — and Why It Matters
Building genuine relationships with journalists is essential in today's digital media world.
Marketing
Why Local Media is the Secret to Getting Free PR
The most important thing your company can do is reach out to local media in the city you're attending.
By Sarah Evans
Business News
After Online News Spat, Google Blasts Microsoft Over Exchange Server Flaws
In a blog post defending its commitment to funding journalism, Google also slams Microsoft for failing to secure its products from hackers.
By Michael Kan