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Lead scoring

Digital Marketing

PageRank Is Dead. What Marketers Need Now Is Trust Flow.

With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.

How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps

Learn how to qualify your best prospects by making sure they pass these five 'power disqualifiers.'

How Do Your Sales Leads Measure Up?

Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model.

Six Tips to Kick-Start Your Lead Scoring

Finding customers starts with prioritizing your prospects and scoring your leads. Use these tips to move beyond the basics.