Penguin

SEO Tips

What Google Doesn't Want You to Hear About Link-Building for SEO

Google's penalty for manipulative links has left too many entrepreneurs hoping and praying for people to link to them. Here's a more pragmatic approach.

What Your Business Needs to Avoid the Wrath of Google

Learn how to recover from a penalty and grow your business.

This Major Publisher No Longer Requires Job Applicants to a Have College Degree

The decision is intended to allow for a more diverse staff and a wider range of tastes.

4 Keys to Raising Your Content Marketing Game

The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.

What You Need to Know About Google's Penguin 3.0

The latest iteration of Penguin is no earthquake, unless you've been taking shortcuts to build traffic to your site.

More From This Topic

SEO Tips

How to Prepare Yourself for the Next Penguin Update

Now is the time to prepare your business and have a system in place to soften the next hit.
Marketing

A Look at Google's 200 Search Ranking Factors (Infographic)

An in-depth breakdown of what can affect your site's SEO.
Marketing

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
Marketing

Predictions: What Business Owners Should Expect From Google and SEO in 2013

From new algorithm changes to securing the right kinds of backlinks, some insight on the year ahead.
Marketing

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

But use with caution to avoid hurting rather than helping your search results.
Marketing

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
Marketing

3 Ways to Stop Losing Traffic from Google's Penguin Update

If your site saw a drop in visitors after the search giant's latest change, here's how to get them back.
Marketing

Can Too Much SEO Be a Bad Thing?

With rumors that Google could start penalizing over-optimized websites, here are three tips for staying on the search giant's good side.