Penguin

News and Articles About Penguin

What Your Business Needs to Avoid the Wrath of Google
SEO

What Your Business Needs to Avoid the Wrath of Google

Learn how to recover from a penalty and grow your business.
Jason Parks
This Major Publisher No Longer Requires Job Applicants to a Have College Degree
Hiring

This Major Publisher No Longer Requires Job Applicants to a Have College Degree

The decision is intended to allow for a more diverse staff and a wider range of tastes.
Carly Okyle
4 Keys to Raising Your Content Marketing Game
Marketing Bootcamp

4 Keys to Raising Your Content Marketing Game

The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Brett Relander
What You Need to Know About Google's Penguin 3.0
Marketing Bootcamp

What You Need to Know About Google's Penguin 3.0

The latest iteration of Penguin is no earthquake, unless you've been taking shortcuts to build traffic to your site.
Pratik Dholakiya
How to Prepare Yourself for the Next Penguin Update
Marketing Bootcamp

How to Prepare Yourself for the Next Penguin Update

Now is the time to prepare your business and have a system in place to soften the next hit.
Asher Elran
A Look at Google's 200 Search Ranking Factors (Infographic)
Marketing Bootcamp

A Look at Google's 200 Search Ranking Factors (Infographic)

An in-depth breakdown of what can affect your site's SEO.
Eric Siu
Penguin 2.0: What to Expect From Google's Next Search Update
Marketing Bootcamp

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
Eric Siu
Predictions: What Business Owners Should Expect From Google and SEO in 2013
Marketing Bootcamp

Predictions: What Business Owners Should Expect From Google and SEO in 2013

From new algorithm changes to securing the right kinds of backlinks, some insight on the year ahead.
AJ Kumar
How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks
Marketing Bootcamp

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

But use with caution to avoid hurting rather than helping your search results.
AJ Kumar
How Google Measures 'High Quality' Content
Marketing Bootcamp

How Google Measures 'High Quality' Content

The factors search engines consider when analyzing the content on your site.
Danny Sullivan
What Google's Panda and Penguin Updates Mean for the Future of SEO
Marketing Bootcamp

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
AJ Kumar
3 Ways to Stop Losing Traffic from Google's Penguin Update
Marketing Bootcamp

3 Ways to Stop Losing Traffic from Google's Penguin Update

If your site saw a drop in visitors after the search giant's latest change, here's how to get them back.
AJ Kumar
The Biggest SEO Mistake: Spamming
Marketing Bootcamp

The Biggest SEO Mistake: Spamming

Search Engine Land editor Danny Sullivan explains why you should be optimizing content for people -- not for the search engines.
Danny Sullivan
Can Too Much SEO Be a Bad Thing?
Marketing Bootcamp

Can Too Much SEO Be a Bad Thing?

With rumors that Google could start penalizing over-optimized websites, here are three tips for staying on the search giant's good side.
AJ Kumar