In the UAE, new business models around resale and recommerce have arisen to serve the needs of millennials and Generation Z.
It's an object lesson in spotting opportunity within chaos.
As per the Act, all the projects will now be sold based on carpet area and not the super-built-up area. The former is typically 25-30 per cent less than the latter.
Mark Hoon has never been an employee. Instead, he and his wife have been small-business owners for three decades-plus, and franchisees since 2008.
The moves are expected to cost the company hundreds of millions of dollars in the short term but lead to annualized savings of $25 million beginning next year.
Creating a coherent, polished yet personalized aesthetic no longer requires an expert eye, bundles of free time or a hefty disposable income. Entrepreneurs have entered the game.