Online Presence Authenticity is Currency on Social Media Interview with Chef Dave Critchley of Lu Ban Liverpool about the importance of mental health in the restaurant business and learning to be himself online. By Shawn P. Walchef
Building a Business A Loyal Brand Attracts Loyal People Interview with Fresh & Co. CEO George Tenedios about the importance of mentorship, building a dedicated team, and how hospitality is a labor of love. By Shawn P. Walchef
Online Presence TikTok is About At-Bats — Not Perfect Interview with Kyle Inserra about social media strategy and creating digital content. By Shawn P. Walchef
Online Presence Cooking Up Virtual Flavor at Mercedes-Benz Stadium Interview with Chef Matt Cooper (Mercedes Benz-Stadium) about running a massive food operation with digital strategy. By Shawn P. Walchef
Online Presence It Takes a Village to Keep a Restaurant Open Interview with Leticia "Skai" Young (LoLo's Seafood Shack) about creating a community with her restaurant and using social media. By Shawn P. Walchef
Marketing Delivering Hospitality to Online Audiences Interview with Garry Kanfer (Kissaki Sushi) about digital marketing and delivering the restaurant experience to customers at home. By Shawn P. Walchef
Online Presence Build A YouTube Following With Authentic Content Interview with YouTube Star Sam Zien The Cooking Guy about growing his popular YouTube channel and restaurant empire. By Shawn P. Walchef