AI is already here, at least in some contexts, in the search engine optimization (SEO) industry. Should we be bracing for an industry-wide overhaul? Or is AI simply going to improve our already existing capabilities, without many long-term fundamental changes?
In my experience, the majority of SEO campaigns end up unsuccessful -- that is, they don't meet the expectations of the people managing them. Why is this the case?
So what are you supposed to do if you're not seeing results? Should you keep investing, waiting and hoping for the best? Or do you withdraw and cut your losses? And if you must withdraw, when's the best time to do it?
There are an estimated 600 million blogs currently running, with more than 1.7 billion websites in existence. How are you supposed to increase your visibility and reach in such an environment?