SEO Tips | Page 4

Companies use SEO because they want to improve their online search presence, but for larger brands and national brands, many components of first-page search results are not impacted by SEO.

If you're dumping all of your startup's funding into paid ads, you're missing a massive amount of SEO-driven customer growth opportunities.

What exactly are paid per click ads and what's the best way to use them?

SEO is a cost-efficient and valuable marketing strategy -- it's always a good time to capitalize on this tactic.

Getting to rank number one isn't easy, and if you don't have much experience, it's going to be even more challenging.

So how do location-based landing pages work in the context of search engine optimization (SEO)? And why might they help you boost business?

The most valuable pages of your website are going to be called your "money pages." But how exactly do you find a money page, and what steps do you take to optimize it to serve your business?

SEO on Amazon is very different from SEO on Google. Taking the time understand and implement Amazon SEO best practices can pay off in the form of more visibility and more sales for your brand.

A few small strategy changes can make a big difference for your local SEO presence and your bottom line.

It's true that your site can be penalized if you practice SEO with the wrong tactics or if you intentionally try to manipulate your rankings in an unfair or unnatural way. But could that permanently ruin your website or cripple your chances of long-term marketing success?

A good link building strategy can be the anchor for a highly effective SEO campaign. But if your strategy becomes stale and unchanging, the benefits are going to drop off.What can you do to shake up a stale SEO strategy and start seeing the best benefits of this tactic once again?

We live in a world where tons of competitors are out looking for your users, and they'll do anything to get them.

Here's how to make sure your SEO is doing all the work it should be this year.

You can evaluate your progress by studying a number of different metrics. You can check your search engine rankings for your target keywords, your organic traffic and, among other things, your backlink profile. But what exactly is your backlink profile, and why is it so important for SEO?

There are many different ways you can boost organic traffic to your website.

Motivated webmasters can undertake schemes and nefarious habits designed solely to manipulate their rank -- and appear more trustworthy than they actually are. Google, in response, has designed countermeasures to identify instances of rank manipulation and penalize or remove them, accordingly. But just how good is Google at detecting rank manipulation?

Successful content SEO strategies can showcase your products and elevate your brand.

Ranking for target keywords isn't nearly as straightforward or easy. So should target keywords disappear from your campaign altogether?

Backlinks are one of the most important factors when it comes to Google website ratings.

If you're new to SEO, you're probably wondering about backlinks.

Terms like "engagement", "SEO" and "trending" are part of the lexicon now, but are they really that important?