Surfing

Remembering Hobie Alter, the Surfing Visionary Who Invented a Sport and a Culture

Alter, who passed away on Saturday at age 80, was a self-taught engineer who invented the polyurethane foam surfboard.

Geoff Weiss

· 3 min read

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.

Jennifer Wang

· 3 min read