Tech
The Metaverse Might Not Be Relevant Anymore, But AR Will Still Transform Industries
The steep decline in Web3 funding comes amid massive investments from the tech giants into augmented reality.
Virtual reality and augmented reality
Marketing
A First-Timer’s Guide to Turning AR Into ROI
The good news for your company is that AR is widely available to nearly anyone who wants to adapt it -- using a tool which, would you believe, is on Facebook?
Marketing
How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
Pokemon developed Go to engage the brand's fans in a way that approached addiction.
Tech
Roll the Dice: Why I’m Doubling Down on Virtual Reality As an Ad Platform
By 2018, there will be over 171 million active virtual reality users. Is this a market for you?
By AJ Agrawal