Virtual reality and augmented reality

Augmented Reality

A First-Timer's Guide to Turning AR Into ROI

The good news for your company is that AR is widely available to nearly anyone who wants to adapt it -- using a tool which, would you believe, is on Facebook?

How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era

Pokemon developed Go to engage the brand's fans in a way that approached addiction.

Roll the Dice: Why I'm Doubling Down on Virtual Reality As an Ad Platform

By 2018, there will be over 171 million active virtual reality users. Is this a market for you?