Challenges

The Huge Fallout This Entrepreneur Faced When He Put All His Eggs in One Basket

David Steinberg, co-founder and CEO of Zeta Interactive, had to redirect his company and find new assets after his clientele base nearly disappeared.
Guest Writer
Contributor
1 min read
Opinions expressed by Entrepreneur contributors are their own.

David Steinberg, co-founder and CEO of Zeta Interactive, a data and analytics company, learned the hard way that you can’t put all of your clients in one basket.

When his company launched in 2007, the company’s main clients were for-profit education companies -- which ended up being a huge issue. “We woke up one day and there had been a regulatory change that really hurt their businesses,” he says in a video.

This change nearly wiped out Zeta’s customer base, forcing Steinberg to make a change. “I felt like I had not been the leader I should have been in that moment,” he recalls.

Related: Managing a Crisis to Avert #Majorfail

The company repurposed its platform to reach other clients, and today focuses on financial services, insurance, travel, automotive and communication services as well, according to Steinberg.

Check out the video to hear more from Steinberg’s misstep and how he pivoted his company to get back on track.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.