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Growth Strategies / Partnerships

This Founder Shares How to Get Out of an Awful Partnership

Bringing on a partner can be a huge risk for a company. One entrepreneur explains what to do when it doesn't work out.
- Entrepreneur Staff
Special Projects Director and Founder of This Dog's Life
1 min read

Bringing on a partner can be a huge risk for a company. If things don’t work out, it can cost a company time, money and resources.

For the CEO of Loomia, a company that integrates smart fabric into apparel for brands, this is exactly what happened. Janett Liriano worked with another company on a joint initiative to only realize her company and employees were taking on the majority of the work. Rather than engage in a combative relationship, she decided to cut her losses.

Related: Everything You Need to Know About Business Partnerships

In this video, she explains how she did it, her reason behind her approach and what you can learn from it.

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