This Media Company Used Hip Hop and Sneakers to Attract 55 Million Viewers and Sell for Over $250 Million

Andrew Medal chats with Rich Antoniello about how Complex Media is redefining the culture by sparking conversation through hip hop, sneakers, tech, news and sports.
Contributor
Serial Entrepreneur, Digital Strategist, Web Designer, Author, Volunteer
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Rich Antoniello is the co-founder and CEO of Complex Media. Complex is the intersection of all things pop culture, from hip-hop to sneakers, and dominates the male market of 18- to 24-year-olds with 55 million monthly viewers. Through the company's latest annual conference, ComplexCon, it's now disrupting traditional retail by providing a fully immersive experience for event goers. It has been disrupting media for over a decade and caught the attention of Verizon and Hearst, who jointly acquired the company for reportedly well over $250 million in 2016.

Related: This Entrepreneur Built the Hottest Celebrity Spot on the Planet -- and a Brand With Staying Power

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur