Why the CMO -- Not CEO -- Should Create the Company Mission

Look to this member of your team to set the company's direction.

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In this video with Entrepreneur Network partner Business Rockstars, CMO Melinda Moore speaks about how one of the main parts of her job as chief marketing officer entails creating the company's mission. 

Moore talks about how, as an entrepreneur, you are essentially beginning with a blank slate and creating something completely original. Significantly, Moore stresses the importance of looking at data and adjusting one factor at a time to see a marked difference. From there, you can see what changes are bringing about real results. 

Click the video to hear more.

Related: You Don't Have a Stable Business Until You Can Do This

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