How These Co-Founders Turned a College Surfing Trip Into a Popular Business

Pura Vida's eclectic, artisan-made jewelry found a receptive audience through its network of campus representatives.

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In this video, partner Business Rockstars and program host Brittany Whitney takes us through a talk with Griffin Thall and Paul Goodman, the founders of Pura Vida Bracelets. 

The business found its start when two friends and future departed on a trip together in Costa Rica. On the outing, the men met craftsmen and surfers who were selling bracelets off the beach. Eventually, they realized the bracelets would sell amazinigly with their friends and people in their age group at home. 

This sentiment eventually turned into a business with its own website and a mission based around the idea of spreading artisan products to people around the world. The brand originally began with only $100 but running with a determination to do something different after college and a willingness to bet on themselves. Pura Vida has since grown into a business with over $100 million in revenue.

Click on the video to hear more. 

Related: How This Founder Went From Working in Retail to Starting Her Own Non-Profit for Young Girls

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