Subscribe to Entrepreneur for $5
Subscribe

Why the Motto 'Better Not Bitter' Changed Everything for Beauty Bakerie Founder Cashmere Nicole

After overcoming challenges at a young age, the makeup mogul is living the sweet life with her cruelty-free cosmetics brand.

By
Opinions expressed by Entrepreneur contributors are their own.

A feature interview on Beyoncé’s website gave Beauty Bakerie founder and CEO Cashmere Nicole the push she needed to expand her beauty brand, but Nicole’s entrepreneurial spirit had been years in the making.

When Nicole became pregnant at 15, she worked tirelessly to put herself through school, relying on food stamps to keep her small family afloat.

While working full time as a nurse, Nicole decided to dive into the cosmetics industry, creating the brand’s now-signature Lip Whip, a favorite with celebrities like Cardi B. and Olympic gold medalist Gabby Douglas. However, her budding business was thrown a curveball when she was diagnosed with breast cancer. As a 26-year-old single mother, she battled constant fear, but her resilience would later inspire her company’s motto: Better Not Bitter.

 “I just hope to continue to spread the mission of being sweet and sweeting the lives of others,” says Nicole.

Since her recovery, she has channeled her energy into creating products free of harmful chemicals that represent all skin tones and gender identities.

In 2017, Beauty Bakerie received $3 million in funding from Unilever and has since expanded its products to online shops in over 120 countries and 750 brick and mortar stores, including Ulta and Forever 21.

Nicole’s mission to spread love and give back is the key to her brand’s success. “All of us contribute to that beauty of the world, and there is no one standard for beauty,” she says. “Representing that in the brand really gives the customers a sense of home…They feel loved for just who they are.”

In this episode of How Brands Are Born, follow Nicole’s journey to sweet success and see how she overcame the odds to build a beauty empire.

How Brands Are Born is presented by Cardone Ventures, in partnership with Original Stories Media. Learn how Grant Cardone and Brandon Dawson can help your business transform and scale to 10X levels HERE.

Latest

Matt Horn on Finding Purpose in Family and Flames

In-depth interview with CEO, pitmaster, and James Beard Award Nominee Matt Horn about growing his global food brand with social media, operating multiple restaurant concepts, and why he decided to "burn the boats."

This Entrepreneur Believes the 9-to-5 Work Week Is Dead. So She Created a Platform That Matches Talent With Project-Based Work.

The founder of NuuWork shares how her company will help people navigate the future of project-based employment.

How This Company Is Helping Ecommerce Brands Scale and Grow

The co-founder of 8fig shares how his platform is helping online sellers plan and execute their growth around their supply-chain needs.

Eitan Bernath on Becoming a Teenage Food Entrepreneur and Social Media Star

In-depth interview with cookbook author, food personality, and content creator Eitan Bernath about starting an entertainment career as a child, teaming up with Drew Barrymore, and building an inspirational business empire before his 20th birthday.

Ask Marc: Netflix Co-Founder Marc Randolph on Facing Challenges, Bringing on Co-Founders and Growth

In this episode of our new series 'Ask Marc,' the serial entrepreneur and mentor offers advice on how to get started.

3 Science-Backed Ways to Break Bad Habits

Become powerfully productive with these three patterns.

Meet the Co-Founders Making Conscious Shopping Easier

Goodbuy's Cara Oppenheimer and Cary Telander Fortin share how their browser extension helps consumers buy products with both their wallets and values front of mind.

Nina Manchev of Forte Tapas on Engaging Customers with Social Video

Interview with Forte Tapas owner and entrepreneur Nina Manchev about connecting with social media, learning to be confident on video, and appearing on Diners, Drive-ins, and Dives.

This CEO Believes We Need More Women In Crypto

Jaime Leverton, head of NASDAQ-listed Hut 8 Mining Corp., talks the future of digital currency with 'Entrepreneur.'

How to Create Your Path to Profit

Financial expert and author Michelle Jacobik is on a mission to help people be profitable, so she created the EnVision + Thrive Academy. She shares her journey to success, business tips and what you'll learn in her new book.

Toast CEO Chris Comparato on Why Restaurants Need a Tech Partner That Cares

Interview with Toast CEO Chris Comparato about leading with the customer in mind, having a digital-first mentality, and how technology like Toast is helping restaurants thrive.

The Science of Visualization: Maximizing Your Brain's Potential

In this video, we discuss why visualization is so effective and offer four tips to harness it.

How One Company Is Creating a New Financial System to Help Today's Workforce

The founder and CEO of DailyPay shares how his company is creating a new financial system to help today's employees get paid faster.

Ask Marc: Netflix Co-Founder Marc Randolph on Staying Motivated, Morning Routines and Setting Priorities

In this new installment of our 'Ask Marc!' video series, Marc Randolph offers inspiration and insights to new entrepreneurs.

How Tech Entrepreneur Angela Homsi Leverages Sustainable Innovation to Bridge Global Boundaries

Born between two worlds, the Ignite Power founder is helping ensure universal access to essential services.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.

  • An original series streaming weekly where you can Click-to-Invest while you watch. THEIR JOURNEY. Your decision.
  • Your favorite pitch show is back with new entrepreneurs pitching Entrepreneur's investors.
  • Host Nicole Walters interviews small business founders to discuss their unique challenges and experiences running and growing a business. 
  • How many times have you been told “that will never work”? Probably not as often as Netflix co-founder Marc Randolph. The veteran Silicon Valley entrepreneur provides a healthy dose of humor, and actionable advice that will benefit founders - and would-be founders - at every stage of their business journey.
  • Jessica Abo covers the causes people care about, the powerful work they do and how they got to where they are in the first place.
  • Bestselling author, Ben Angel, takes his audience on a journey into the entrepreneurial mind to uncover why we do what we do through his powerful short films and educational videos so you can unleash your ideas and potential.