Netflix Co-Founder Marc Randolph on Gut Instinct vs. Data-Driven Decisions

When it comes to decision-making, should you follow the numbers or your heart?

Free Book Preview: Unstoppable

Get a glimpse of how to overcome the mental and physical fatigue that is standing between you and your full potential.
1 min read

What's more important to good decision-making, data or your instinct? "The truth is, you need both," says entrepreneur, investor, mentor and Netflix co-founder Marc Randolph

"Data is great, in that it can give you absolute certainty that the red button does 2.7% better than the blue button. But it will never tell you which of the 16.7 million colors you should test," he explains.

The best thinkers, says Randolph, use data to inform their intuition, to explore and then validate their assumptions. "You are trying to create a culture of data-driven decision-making. What you want is less 'I think...' and more 'The data shows...'."

Read more of Randolph's insights by picking up his instant-classic business book, That Will Never Work: The Birth if Netflix and the Amazing Life of an Idea.

Presented by Mastercard. Learn how Mastercard is helping bring local businesses into the digital economy at Mastercard.us/digitaldoors.

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Save on an annual Entrepreneur Insider membership through 5/8/21. For just $49/yr $39/yr, you’ll enjoy exclusive access to:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur