Subscribe to Entrepreneur for $5
Subscribe

Kelly Senyei of Just a Taste on the Business of Blogging

Interview with Just a Taste founder Kelly Senyei about Food Blogging for Dummies, turning her blog into a business, and generating revenue from online content.

By
Opinions expressed by Entrepreneur contributors are their own.

Takeaways from this episode:

From Hobby To BusinessKelly Senyei began food blogging as a hobby in 2008. However, once she decided to make Just a Taste a business, there were many aspects to consider in order to generate revenue.

Different Platforms. Different Languages — Kelly Senyei understands that social media is an integral part of business in today's world. The key, she says, is effectively speaking to the demographic of each platform.

Success Takes Time — In Kelly Senyei's case, it took her 14 years to be an "overnight success" If it's been said once, it's been said a million times, but the proverb remains true. It takes time to build an audience.

***

With confidence, drive and enough time, Just a Taste founder Kelly Senyei was able to turn her hobby into a business.

Success takes time. That's an adage that is often taken for granted, and even the source of frustration for those trying to break any sort of glass ceiling to reach the other side of success.

A self-proclaimed "grandma" in the food blogging space, Kelly Senyei began the Just a Taste blog in 2008 while in journalism grad school at Columbia University in New York. But chasing the hard-hitting stories began to take an emotional toll on her. She longed for work that was more meaningful. The simplified, unifying power of food was a natural draw for her.

"I wanted to start reporting on things that had a much better feel good element to them." And that's what ultimately led me to food," Kelly Senyei said on the Restaurant Influencers podcast hosted by Shawn Walchef of CaliBBQ Media. "It's because anybody can talk about food. Anybody can cook. Anybody can, you know, enjoy a meal together. You don't even have to speak the same language."

The product of a mother who was a self-taught cook and a entrepreneurial father, Senyei's "aha moment" came while doing Just a Taste as a hobby.

While studying the metrics of other food accounts in relation to her new blog, the numbers compared favorably and provided the foundation of confidence for her to make the decision to turn Just a Taste into a business.

Four years into her food blogging journey, and after graduating from the Institute of Culinary Education with the highest honors, Senyei took another leap of faith by combining her specific set of journalism and culinary talents.

With Wiley Publishing, Senyei released "Food Blogging for Dummies" in 2012, which gave an early blueprint for aspiring writers wanting to join the food space and catapulted her voice into a leading spot.

As her popularity grew, Senyei's penchant for analytics was, and remains, key to the progression of the business of Just a Taste.

"Everything is so calculated and strategic and it has to be that way when you turn this from a hobby into a business." Kelly Senyei says. "Otherwise, if you're not paying attention to who your audience is, where they're coming from, why they're coming, you're just doing this for yourself, which is fine. That's not a bad thing. But don't expect to make money when you do that."

That's the driving force behind her drive. It only makes sense that she would continue to build on the momentum she has attained over the last decade and a half. With a cookbook and impressive sizzle reel of TV appearances under her belt, Kelly Senyei and Just a Taste is set to make the next fourteen years as fruitful as the last fourteen.

***

NOMINATE A RESTAURANT INFLUENCER — Do you know someone who is killing it on social media? Let us know by emailing influencers@calibbq.media or sending the @calibbqmedia team a DM on social media.

ABOUT RESTAURANT INFLUENCERS:

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants. Learn more about Toast.

Popmenu is also a sponsor of the Restaurant Influencers podcast. We wanted to share with our audience this powerful opportunity to help your restaurant reclaim the power of your phone now. Learn more about Popmenu Answering.

Latest

How One Small Button Can Transform the Creator Economy from a Buzz Word to an Actual Economic Model

The co-founder and CEO of PIP, a creator economy monetization solution, shares how his company is helping content creators get paid more easily.

This Company Wants to Pay You for Your Steps. Here's How it Works.

The co-founder and CEO of Sweatcoin explains how the company’s move-to-earn vision is helping people be healthier while also getting brands in front of 100 million users.

Javier Correa of Sombrero Mexican Food on Restaurant Expansion Strategy

Interview with Sombrero Mexican Food Owner Javier Correa Jr. on celebrity endorsements, finding an effective pace, and the balance of scaling a business.

Do You Inspire the Best in People? Apply for the Tony Hsieh Award

The Tony Hsieh Award seeks out progressive, value-driven leaders and innovators

3 Ways to Achieve 'Superhuman Focus' in Just Two Weeks

Focus is a valuable asset for any entrepreneur. Here's how to upgrade your energy, focus, and drive.

5 Questions to Ask Yourself If You're Thinking About Becoming a Health Coach

The chief revenue officer at the Institute for Integrative Nutrition shares how the program works and the myriad of ways you can use a health coaching certification.

Josh Altman and Matt Proman Are Teaming Up to Disrupt the Real Estate Industry

Serial entrepreneur Matt Proman and real estate mogul and 'Million Dollar Listing LA' star Josh Altman have joined forces to launch BidMyListing.com.

Robert "Don Pooh" Cummins of Brooklyn Chop House on Opening Restaurant Doors

Interview with the Brooklyn Chop House owner and franchising expert about working in the music industry, opening restaurants, and creating avenues for black entrepreneurs.

Feeling Unmotivated? 3 Biohacks to Supercharge Your Focus and Drive

Here's Ben Angel on the top three motivation myths and how to use biohacking to become more focused.

This Physician Wants to Change the Way You Carry Your Baby

Dr. Lena Shahbandar is a physician and entrepreneur who designed a new baby carrier to help parents and caregivers reduce back and joint pain.

Jennifer Allen of Levy Restaurants on a Commitment to Company Culture

Interview with Levy Restaurants VP of Restaurants Operations Jennifer Allen about running successful businesses, being a "restaurant girl", and her company's strong values.

How to Bounce Back After Any Setback with Biohacking

Here's Ben Angel on how to apply biohacking and neuroscience to take back control of your life.

Why Companies Need to "Onshore" to Ensure Sustainable Growth

Entrepreneur Network Partner Ashley Crouch sits down with Sidney Wheatley, CIO of the Private Family Office to H.H. Sheikh Mohamed bin Salman bin Abdulla bin Hamad Al-Khalifa.

How One Entrepreneur Is Bringing Back Old School Hospitality to the Hotel Industry

Hotelier Leo Grika shares his career journey, how he's customizing the hotel experience for guests, and his advice for aspiring entrepreneurs.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.