Anatomy Of An Ad

Anatomy Of An Ad

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Latest Episode

How to Deliver a Serious Message Through Humor

In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.

Episodes

 episode 2

How to Deliver a Serious Message Through Humor

In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.

 episode 1

How Do You Get People Excited About a Product That Doesn't Exist?

In our series 'Anatomy of an Ad,' producer Liz O'Connor breaks down the components of the award-winning True Name by Mastercard campaign.

About Anatomy Of An Ad

The makers behind Cannes Lions award-winning ads break down the creative process and define what makes content impactful. From making emotional connections to risk-taking humor to technical wizardry, find out how they create brand-defining moments whose impact is felt long after the commercial ends.

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