Anatomy Of An Ad

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Latest Episode

How to Deliver a Serious Message Through Humor

In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.

Episodes

How to Deliver a Serious Message Through Humor

In our series 'Anatomy of an Ad,' Creative Director David Stevanov explains how humor can be a storyteller's most effective tool.

How Do You Get People Excited About a Product That Doesn't Exist?

In our series 'Anatomy of an Ad,' producer Liz O'Connor breaks down the components of the award-winning True Name by Mastercard campaign.

About Anatomy Of An Ad

The makers behind Cannes Lions award-winning ads break down the creative process and define what makes content impactful. From making emotional connections to risk-taking humor to technical wizardry, find out how they create brand-defining moments whose impact is felt long after the commercial ends.

Whether you need advice on how to get your business off the ground or you're just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.

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