Expanding Your Online Presence
News and Articles About Expanding Your Online Presence
The founder of skincare line S.W. Basics discusses how she has to sacrifice clients in order to gain others and how to deal with it.
Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
If you're considering an international expansion of your brand, here's what you need to know to make sure you're fully prepared to make the decision.
Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.
A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
Think you don't have enough time to regularly refresh your website's content? Think again.
Add logos, pictures, and rich media to your pay-per-click strategy.
Don't be a Zucker. Facebook's new e-mail messaging system might help you better manage your contacts -- or waste your time.
Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses.
New FTC guidelines address paid endorsements.
Must-add tweeps to any business owner's Twitter feed
Why social CRM may make more sense than Facebook
If you make time for it and know your stuff, you can chat your way to more Web traffic.
These tips will give your customers--and your business--plenty of reasons to celebrate the season.
Content syndication via RSS is an easy and inexpensive way to drive more traffic to your site.
Mashable.com went from social media tracker to sensation in its own right.
Social media and sustainability converge to create consumers who are more knowledgeable than ever.
Web metrics numbers are only as good as what you do with them.
Use these 3 tips to connect with your online customers.
The best advice for converting visitors to your company's website into real revenue
Use free tools to bring people together around your brand--online or off.
It can grow right along with your company--and help your company grow.
You can save time and money by leaving social media marketing to the pros.
Networks that merge online and face-to-face meetings are the wave of the future.