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News and Articles About Logos

When It Comes to Branding, It's All About Color (Infographic)
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Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
April 12, 2014 in Marketing
How to Build a Brand That Attracts Die-Hard Followers

How to Build a Brand That Attracts Die-Hard Followers

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Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
April 4, 2014 in Marketing
17 Logos We Love

17 Logos We Love

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Brand identity in its purest form.
March 25, 2014 in Marketing
The Top Brands in Food Service, Hotels, Retail and More

The Top Brands in Food Service, Hotels, Retail and More

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These brands took the No. 1 spot in various categories. Here's why.
March 25, 2014 in Marketing
What Does the Color of Your Logo Say About Your Business? (Infographic)

What Does the Color of Your Logo Say About Your Business? (Infographic)

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Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
March 21, 2014 in Marketing
Using the Right Lingo to Talk to Designers About Your Brand

Using the Right Lingo to Talk to Designers About Your Brand

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When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
March 19, 2014 in Marketing
Iconic Images: Tell Us Your Favorite Company Logos

Iconic Images: Tell Us Your Favorite Company Logos

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The search for the Leading Logos of 2014 is on. Send us your favorites.
March 18, 2014 in Marketing
Think You Can Skimp on a Logo? Think Again.

Think You Can Skimp on a Logo? Think Again.

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Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
March 10, 2014 in Marketing
7 Stupid Branding Mistakes Your Small Business is Making

7 Stupid Branding Mistakes Your Small Business is Making

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Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
March 5, 2014 in Marketing
Insure Yourself Against Extinction by Building Your Personal Brand

Insure Yourself Against Extinction by Building Your Personal Brand

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Separate yourself from your company and you'll be able to survive past failures.
February 20, 2014 in Branding
Business Card Do's and Don'ts

Business Card Do's and Don'ts

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We may be in the Digital Age, but business cards are still important.
January 8, 2014 in Networking
Arby's Expensive Revamp: Two Logos in Two Years

Arby's Expensive Revamp: Two Logos in Two Years

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Just a year after revamping its logo, Arby's has introduced a new logo that's closer to the original. But is it worth it?
December 12, 2013 in Franchises
How to Create a Fun and Functional Website User Experience

How to Create a Fun and Functional Website User Experience

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Refinery29 had become cluttered and difficult to navigate. Enter Wolff Olins, the global brand consultancy that redesigned the site to create a clean but playful user experience.
November 23, 2013 in Your Website
The Genius Behind the Whitney Museum's New Logo

The Genius Behind the Whitney Museum's New Logo

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The American Art museum gets a wow-worthy new responsive-design logo. Here's how it works.
October 31, 2013 in Branding
Yahoo's New Logo: Great New Look or Another Boring Design?

Yahoo's New Logo: Great New Look or Another Boring Design?

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Let us know what you think of the tech company's new logo design.
September 5, 2013 in Branding
Photos: 10 Big Brand Logo Transformations

10 Big Brand Logo Transformations

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Some of world's most recognizable logos weren't always so iconic. Check out the transformations that brands from Apple to Yahoo have undergone.
August 29, 2013 in Branding
5 Signs that You Need a New Logo

5 Signs that You Need a New Logo

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Has your business changed since you designed your logo? Does your competition's logo look better? Does your logo include a drop shadow? Read on for the warning signs that your logo needs a redesign.
August 16, 2013 in Branding
What Your Company Logo Says About Your Brand (Infographic)

What Your Company Logo Says About Your Brand (Infographic)

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In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
August 11, 2013 in Branding
5 Secrets for Making Your Logo Stand Out

5 Secrets for Making Your Logo Stand Out

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The best company logos have several things in common. Learn how you can design a killer logo by following the example of big brands.
June 14, 2013 in Branding
When to Hire a Design Firm to Get Your Logo Just Right

When to Hire a Design Firm to Get Your Logo Just Right

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Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
May 20, 2013 in Branding
Photos: 20 Brilliant Brand Logos

20 Brilliant Brand Logos

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What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
April 26, 2013 in Branding
How to Design Your Business Logo

How to Design Your Business Logo

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Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
February 16, 2013 in Branding
Why Bigger Isn't Better for Logo Design

Why Bigger Isn't Better for Logo Design

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Designing logos can be tricky. Designing logos for mobile apps can be downright confounding.
December 27, 2012 in Apps & Software
What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

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Tips from a graphic designer on how to create great company logos.
August 24, 2012 in Branding
The Logo Mishaps of Giant Brands

The Logo Mishaps of Giant Brands

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Even the world's most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.
August 18, 2012 in Branding

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