Logos

News and Articles About Logos

American Eagle, Aeropostale Abandon Logos as They Look for Edge
Branding

American Eagle, Aeropostale Abandon Logos as They Look for Edge

The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
10 Questions to Ask When Designing Your Company's Logo
Logos

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Kim Lachance Shandrow
Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery
Legal Center

Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery

'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.
Geoff Weiss
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5 Must-Haves for a Successful Logo
Starting a Business

5 Must-Haves for a Successful Logo

Find out what your logo needs to accomplish and the qualities required to make that happen.
The Staff of Entrepreneur Media, Inc.
Infographics

Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)

By registering your business name and logo with the United States Patent and Trademark office, you can legally protect your brand.
Catherine Clifford
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Infographics

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Kim Lachance Shandrow
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Branding

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
Kim Lachance Shandrow
10 Brands That Made Bad Logo Decisions in 2014
Branding

10 Brands That Made Bad Logo Decisions in 2014

Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
Richard Feloni
Playboy CEO: Nudity Could Completely Vanish From the Brand
Playboy

Playboy CEO: Nudity Could Completely Vanish From the Brand

How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
Kim Lachance Shandrow
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Behind the Brand

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
Pratik Dholakiya
7 Steps to a New Image for Your Small Business Without Spending Much
Image

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
John Boitnott
The Incredible Way Your Brain 'Sees' a Logo (Infographic)
Logos

The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Allow neuroscience to guide your logo design.
Kate Taylor
Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All
Shark Tank

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.
Kim Lachance Shandrow
The 8 Must-Follow Rules for Rebranding Your Company (Infographic)
Branding

The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is risky business. Before you take the leap, seriously think over these major do's and don'ts, backed by real examples of rebranding successes and nightmares.
Kim Lachance Shandrow