News and Articles About Logos
A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.
Allow neuroscience to guide your logo design.
By registering your business name and logo with the United States Patent and Trademark office, you can legally protect your brand.
With a few carefully chosen words, brands can avoid this common error.
Rebranding is risky business. Before you take the leap, seriously think over these major dos and don'ts, backed by real examples of rebranding successes and nightmares.
The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
Its important not to overlook the power of small steps and single interactions that can solidify and share your brand with others.
Amid some iffy publicity and legal issues, accommodation-rental start up startup Airbnb rolls out a rebrand and receives a less than stellar response.
The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
These tips can help you design a logo that stands out from the competition's.
In this video, marketing strategist Gregory Ciotti explains 'perceived appropriateness' and why it's crucial to great logo design.
From one of Henry Ford's experimental tractors to Planters' iconic Mr. Peanut mascot, a look at some of the objects in the museum's upcoming American Enterprise exhibit.
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
Take these steps to craft a singular logo that reflects your company's vision.
First things first: if you're starting up with cash to spare, never underestimate the importance of a fabulous logo.
We asked for your favorite company logo any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Contrary to many marketers beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Brand identity in its purest form.
These brands took the No. 1 spot in various categories. Here's why.
Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
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