Mission Statement

Mission Statement

A mission statement explains the purpose of your company, defines its goals and underlying philosophies in a few succinct sentences. It is used to help focus your company and provides a foundation for deciding if opportunities suit the business model and strategy.

While some choose to provide other details, at a minimum it should include your target demographic, description of your products or services and state where you operate your business.

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News and Articles About Mission Statement

If You Want a Better Outcome, Take Better Actions

If You Want a Better Outcome, Take Better Actions

There's only so much you can control, but it's how you act that usually determines your circumstances.
Go Beyond the Mission Statement to Revitalize Workplace Creativity

Go Beyond the Mission Statement to Revitalize Workplace Creativity

Craft your company’s “organizational constitution” to inspire employees.
There Is No Magic Formula for Small-Business Success -- Only This

There Is No Magic Formula for Small-Business Success -- Only This

It takes hard work to get the best team players engaged in the right tasks and to resolve the inevitable conflicts.
The Esquire Guy on the Problem With Passion

The Esquire Guy on the Problem With Passion

Sometimes enthusiasm is overrated.
How Purpose and Social Responsibility Can Set a Startup Apart

How Purpose and Social Responsibility Can Set a Startup Apart

Campbell's CEO says new business owners can differentiate their enterprise with ideals that resonate with consumers, their evolving values and needs.
Scale or Fail? Don't Overlook These Keys to Exponential Growth.

Scale or Fail? Don't Overlook These Keys to Exponential Growth.

With a well-defined culture, a solid plan and a dedicated officer presiding over strategy, companies can pull ahead of the competition.
Know Thy Customer: 3 Tips for Success From a $285M Company

Know Thy Customer: 3 Tips for Success From a $285M Company

Understanding customers, defining a clear business purpose and building the right team is crucial to a startup's success.
How to Write a Great Mission Statement

How to Write a Great Mission Statement

Your mission statement can be as important to your success as your business plan.
A Company Really Clicks When Mission, Brand and Culture Converge

A Company Really Clicks When Mission, Brand and Culture Converge

For an organization to enjoy long-term, sustained growth, all three elements need to work in harmony.
How to Make Your Second Office Not Feel Like a Neglected Stepchild

How to Make Your Second Office Not Feel Like a Neglected Stepchild

Set a strong foundation of core values but let each work facility develop its own personality and practices.
Richard Branson on Constructing the Perfect Pitch

Richard Branson on Constructing the Perfect Pitch

Speak with feeling rather than figures.

The Basics of Pitching Investors

Our expert says having a firm grasp on what will make your company successful is key.
Your Mission Statement May Be Utterly Useless or a Gold Mine

Your Mission Statement May Be Utterly Useless or a Gold Mine

Make yours meaningful by defining goals and specific strategies for customers, the enterprise and owners. Or skip one if there's no business purpose for it.
Crafting a Mission Statement That You'll Remember

Crafting a Mission Statement That You'll Remember

The key is for you to set goals like it's really your business; then use them as a yardstick for to measure everything your startup does.
How Do I Build a Business Plan? (Infographic)

How Do I Build a Business Plan? (Infographic)

Take a look at this infographic for tips on how to write a great business plan.
How This Company Is Looking to Rebrand a Whole City

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
How Startups Can Tap Into Google's Secret Sauce: OKRs

How Startups Can Tap Into Google's Secret Sauce: OKRs

Google has been implementing this strategy since its startup heydays and continues to utilize it even as it workforce has grown to more than 45,000 employees.
The One Thing Your Company Needs Right Off the Bat

The One Thing Your Company Needs Right Off the Bat

While traditional business plans may be going out of vogue, it is still important for companies to make sure they have one of these.
Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
How Two Ski Bums Successfully Branded the Online-Outdoor Industry

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Entrepreneur's Top 10 Insights From Richard Branson in 2013

Entrepreneur's Top 10 Insights From Richard Branson in 2013

A look at the most popular words of wisdom from the unflappable entrepreneur.
How to Set Your Brand Up For Success

How to Set Your Brand Up For Success

With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that.
5 Lessons Entrepreneurs Can Learn From German Philosopher Friedrich Nietzsche

5 Lessons Entrepreneurs Can Learn From German Philosopher Friedrich Nietzsche

What doesn't kill us makes us stronger, and other words of wisdom for entrepreneurs.
Get Your Battle Plan Ready

Get Your Battle Plan Ready

Let your passions set your priorities to create work that gets done -- and gets remembered.
Richard Branson on Crafting Your Mission Statement

Richard Branson on Crafting Your Mission Statement

The CEO of Virgin shares how to cut the crap and make a mission statement that actually means something.

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