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Mission statement

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Mission statement

A mission statement explains the purpose of your company, defines its goals and underlying philosophies in a few succinct sentences. It is used to help focus your company and provides a foundation for deciding if opportunities suit the business model and strategy.

While some choose to provide other details, at a minimum it should include your target demographic, description of your products or services and state where you operate your business.

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News and Articles About Mission statement

Richard Branson on Constructing the Perfect Pitch
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Speak with feeling rather than figures.
April 14, 2014 in Grow Your Business

The Basics of Pitching Investors

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Our expert says having a firm grasp on what will make your company successful is key.
April 4, 2014 in Ask Entrepreneur
Your Mission Statement May Be Utterly Useless or a Gold Mine

Your Mission Statement May Be Utterly Useless or a Gold Mine

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Make yours meaningful by defining goals and specific strategies for customers, the enterprise and owners. Or skip one if there's no business purpose for it.
March 27, 2014 in Starting a Business
Crafting a Mission Statement That You'll Remember

Crafting a Mission Statement That You'll Remember

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The key is for you to set goals like it's really your business; then use them as a yardstick for to measure everything your startup does.
March 19, 2014 in Starting a Business
How Do I Build a Business Plan? (Infographic)

How Do I Build a Business Plan? (Infographic)

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Take a look at this infographic for tips on how to write a great business plan.
February 17, 2014 in Your Business Plan
How This Company Is Looking to Rebrand a Whole City

How This Company Is Looking to Rebrand a Whole City

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Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
February 13, 2014 in Branding
How Startups Can Tap Into Google's Secret Sauce: OKRs

How Startups Can Tap Into Google's Secret Sauce: OKRs

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Google has been implementing this strategy since its startup heydays and continues to utilize it even as it workforce has grown to more than 45,000 employees.
February 3, 2014 in Business Management
The One Thing Your Company Needs Right Off the Bat

The One Thing Your Company Needs Right Off the Bat

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While traditional business plans may be going out of vogue, it is still important for companies to make sure they have one of these.
January 30, 2014 in Starting a Business
Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

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With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
January 13, 2014 in Branding
How Two Ski Bums Successfully Branded the Online-Outdoor Industry

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

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Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
January 9, 2014 in Branding
Entrepreneur's Top 10 Insights From Richard Branson in 2013

Entrepreneur's Top 10 Insights From Richard Branson in 2013

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A look at the most popular words of wisdom from the unflappable entrepreneur.
December 26, 2013 in Starting a Business
How to Set Your Brand Up For Success

How to Set Your Brand Up For Success

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With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that.
December 5, 2013 in Branding
5 Lessons Entrepreneurs Can Learn From German Philosopher Friedrich Nietzsche

5 Lessons Entrepreneurs Can Learn From German Philosopher Friedrich Nietzsche

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What doesn't kill us makes us stronger, and other words of wisdom for entrepreneurs.
October 29, 2013 in Business Management
Get Your Battle Plan Ready

Get Your Battle Plan Ready

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Let your passions set your priorities to create work that gets done -- and gets remembered.
September 16, 2013 in Grow Your Business
Richard Branson on Crafting Your Mission Statement

Richard Branson on Crafting Your Mission Statement

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The CEO of Virgin shares how to cut the crap and make a mission statement that actually means something.
July 22, 2013 in Startup Basics

Lego’s Secrets for Brand Longevity

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How young entrepreneurs can emulate the success of powerhouse brand Lego.
June 21, 2013 in Grow Your Business
Change the Rules: 5 Ways to Bring Mission Into Your Business

Change the Rules: 5 Ways to Bring Mission Into Your Business

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Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
April 17, 2013 in Marketing Ideas
JJ Ramberg: Focus on the 'Why' to Hook Customers, Investors

JJ Ramberg: Focus on the 'Why' to Hook Customers, Investors

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Sure, you need to tell people "what" you do. But they'll be far more interested in "why" you do it, says TV host and entrepreneur JJ Ramberg.
October 16, 2012 in Finding Customers
Why Your Company's Founding Principles Matter

Why Your Company's Founding Principles Matter

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5 ways your business values set you apart -- and set you up for success.
June 25, 2012 in Leadership
Five Reasons Why Your Mission Statement Probably Stinks

Five Reasons Why Your Mission Statement Probably Stinks

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Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
April 29, 2011 in Marketing Plan

Mission Possible

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Put your business into action with a powerful mission statement.
December 1, 2007 in Entrepreneur Startups Magazine
How to Write Your Mission Statement

How to Write Your Mission Statement

Summing up your business's mission helps you focus on the steps you need to take to succeed. Here's how to create a mission statement that's uniquely yours.
October 30, 2003 in Starting a Business

Missed Mission

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Watch out! If your mission statement is a joke, Enron may be the punchline.
May 1, 2002 in Entrepreneur Magazine

State Your Purpose

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Mission statements with kick
September 1, 2000 in Entrepreneur Magazine

Single-Minded

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Keep your employees on track with a written mission statement.
January 1, 1996 in Entrepreneur Magazine

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