Mission Statement

News and Articles About Mission Statement

The 8 Values Every Company Should Live By
Company values

The 8 Values Every Company Should Live By

Values are an important part determining how great a company's culture can be.
Craig Cincotta
In a Rut? Change It Up In 6 Simple Steps.
Managing Change

In a Rut? Change It Up In 6 Simple Steps.

It's a fine line between staying focused and suffering monotony. Small changes, carefully chosen, can have big results.
Marty Fukuda
How to Keep Your Team Focused on Purpose, Identity and Alignment During Growth Spurts
Ask the Expert

How to Keep Your Team Focused on Purpose, Identity and Alignment During Growth Spurts

When you startup is growing, here is how to ensure the company's values and mission remain in check.
Tim Riesterer
How to Establish a Vision Statement Employees Will Get Behind
Managing Employees

How to Establish a Vision Statement Employees Will Get Behind

A vision statement is intended to inspire, motivate and align employees.
Andre Lavoie
It's Your Vision: Help Them See It
Ask the Expert

It's Your Vision: Help Them See It

If you want to spur positive changes in your team and your customers, it's time to start communicating visually.
Tim Riesterer
Unlikely Lessons From Building a Multi-Million Dollar Social Business
Management Lessons

Unlikely Lessons From Building a Multi-Million Dollar Social Business

In his new book, Daniel Lubetzky explains how he found a way for KIND Snacks' business objectives to live in harmony with its social objectives.
Carol Roth
To Create an Underlying Social Mission, Focus on the 3S's
Social Entrepreneurs

To Create an Underlying Social Mission, Focus on the 3S's

The greatest stamina for any entrepreneur comes from life purpose, and building a movement around your startup can be the difference between failure and breakout success.
Nick Unsworth
Adrian Grenier: To Succeed, Entrepreneurs Must Have a Social Mission
Social Entrepreneurship

Adrian Grenier: To Succeed, Entrepreneurs Must Have a Social Mission

The Entourage star recently discussed the role of businesses and the future of sustainability at SXSW.
Rebekah Iliff
The 3 Steps to Creating a Mission Statement
Mission Statement

The 3 Steps to Creating a Mission Statement

One professional offers his three-step plan for crafting a mission statement for your business.
Christopher Hann
Answer These 3 Questions, or Your Marketing Tactics Really Won't Matter
Marketing

Answer These 3 Questions, or Your Marketing Tactics Really Won't Matter

A simple set of tactics in support of a powerful strategy beats a brilliant set of tactics with no real strategy at all most every time.
John Jantsch
Pump Up Your Team by Encouraging Employees to Visualize Their Success
Managing Employees

Pump Up Your Team by Encouraging Employees to Visualize Their Success

Visualization is proven technique for athletes to amp up their performance. It works just as well in the office.
Heather R. Huhman
5 Steps to a Successful Podcast
Podcasts

5 Steps to a Successful Podcast

If done correctly, hosting a podcast can bring in customers to your business or become a successful business on its own.
Zach Cutler
Why You Can't Stop Learning: Your Weekly Tips Roundup
Weekly Tips Roundup

Why You Can't Stop Learning: Your Weekly Tips Roundup

Our network of experienced entrepreneurs offer tips on cash-flow, mission statements and more.
Tanya Benedicto Klich
The Importance of Saying 'No' to Distractions Masquerading as Opportunities
Focus

The Importance of Saying 'No' to Distractions Masquerading as Opportunities

Sometimes what looks like the next big thing is just blocking you from what will take your company to the next level.
Zubin Mowlavi
Mission Statement

A mission statement explains the purpose of your company, defines its goals and underlying philosophies in a few succinct sentences. It is used to help focus your company and provides a foundation for deciding if opportunities suit the business model and strategy.

While some choose to provide other details, at a minimum it should include your target demographic, description of your products or services and state where you operate your business.

If you need assistance developing a statement, a strategy is to write one sentence clearly defining your business and the purpose. Ask other key people in the company to do the same. Once all have completed the task, meet and brainstorm to come up with the wording agreed upon by everyone.

After the mission statement is created, share it with employees and customers.

As your company evolves, you may need to update your mission statement. When doing so, make sure your employees are aware of these changes.
 

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