Mission Statement

News and Articles About Mission Statement

If You're Not Buying What You're Selling, You're in Big Trouble
Growth Strategies

If You're Not Buying What You're Selling, You're in Big Trouble

A fitness goods store decision to close on Black Friday shows how committed it is to its own mission. This is great business.
John Brubaker
8 Ways a Vision Statement Adds Value to Any Business
Ready To Launch

8 Ways a Vision Statement Adds Value to Any Business

These guides serve the purpose of identifying a company's future optimal state. If you don't know what "right" looks like, then nothing is wrong.
Jeff Boss
Vision Statements: Why You Need One and How to Create One
Marketing

Vision Statements: Why You Need One and How to Create One

To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you are.
Robert W. Bly
14 Tips for Turning Your Team Into Their Own Best Fans
Employee Motivation

14 Tips for Turning Your Team Into Their Own Best Fans

Companies triumph when employees cheer each other's successes.
Marty Fukuda
Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack
Ready To Launch

Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack

Don't just promote your product. Find, shape and market your core values to stand out from the crowd.
Walter Chen
Kickstarter Boldly Locks Its Mission Into Its Legal Framework
Kickstarter

Kickstarter Boldly Locks Its Mission Into Its Legal Framework

The Brooklyn, N.Y.-based crowdfunding platform announced that it is now a public benefit corporation.
Catherine Clifford
Unlikely Lessons From Building a Multi-Million Dollar Social Business
Management Lessons

Unlikely Lessons From Building a Multi-Million Dollar Social Business

In his book, Daniel Lubetzky explains how he found a way for KIND Snacks' business objectives to live in harmony with its social objectives.
Carol Roth
Are You Living Your Most Authentic Self?
Authenticity

Are You Living Your Most Authentic Self?

When we are living our destiny, we can truly experience our highest potential.
Claudia Chan
Starting a Craft Beer Company? 10 Industry-Specific Tips for Writing a Mission Statement.
Starting a Business

Starting a Craft Beer Company? 10 Industry-Specific Tips for Writing a Mission Statement.

Answer these key questions, then follow the expert advice for determining the mission behind your craft beverage startup.
The 8 Values Every Company Should Live By
Control What You Can

The 8 Values Every Company Should Live By

Values are an important part determining how great a company's culture can be.
Craig Cincotta
In a Rut? Change It Up In 6 Simple Steps.
Managing Change

In a Rut? Change It Up In 6 Simple Steps.

It's a fine line between staying focused and suffering monotony. Small changes, carefully chosen, can have big results.
Marty Fukuda
How to Keep Your Team Focused on Purpose, Identity and Alignment During Growth Spurts
Control What You Can

How to Keep Your Team Focused on Purpose, Identity and Alignment During Growth Spurts

When you startup is growing, here is how to ensure the company's values and mission remain in check.
Tim Riesterer
How to Establish a Vision Statement Employees Will Get Behind
Managing Employees

How to Establish a Vision Statement Employees Will Get Behind

A vision statement is intended to inspire, motivate and align employees.
Andre Lavoie
It's Your Vision: Help Them See It
Ask the Expert

It's Your Vision: Help Them See It

If you want to spur positive changes in your team and your customers, it's time to start communicating visually.
Tim Riesterer
Mission Statement

A mission statement explains the purpose of your company, defines its goals and underlying philosophies in a few succinct sentences. It is used to help focus your company and provides a foundation for deciding if opportunities suit the business model and strategy.

While some choose to provide other details, at a minimum it should include your target demographic, description of your products or services and state where you operate your business.

If you need assistance developing a statement, a strategy is to write one sentence clearly defining your business and the purpose. Ask other key people in the company to do the same. Once all have completed the task, meet and brainstorm to come up with the wording agreed upon by everyone.

After the mission statement is created, share it with employees and customers.

As your company evolves, you may need to update your mission statement. When doing so, make sure your employees are aware of these changes.
 

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