Mission Statement | Page 2

Thought Leaders

This Is Why It’s So Important to Articulate Your Brand Values

Many founders spend minimal time on the "soft stuff" like brand positioning and brand values. But defining your values can (and should) be the foundation of everything you do.

By Lynn Power

Thought Leaders

Why All Entrepreneurs Should Rethink Their “Why” in 2021

By JR Ridinger

Building a Business

Why Conscious Branding Is the Secret to Your Success

By Tiffany Neuman

Building a Business

Develop Purpose, and the Profits Will Flow

By Manish Vakil

Thought Leaders

How to Make Giving Back Part of Your Brand’s DNA

Don't go seeking charities just because they're popular or trendy.

By Beryl Stafford

Thought Leaders

How Growing Businesses Can Prioritize Community Involvement

Wanting to find ways to give back this year but not sure where to start? Here are six first steps.

By Rashan Dixon

Thought Leaders

Is Your Workplace Culture Missing the X Factor?

To know, take a hard look at these nine key areas.

By Amanda Haddaway

Thought Leaders

How to Ensure That Your Mission Statement Matters

Give this important cornerstone of your business the time and attention it deserves.

By Lucas Miller

Thought Leaders

When You Should Revise Your Mission Statement

Hint: A good revision should take place a lot more often than just every three to five years.

By John Boitnott

Thought Leaders

Vulnerability Makes a Leader Strong, Not Weak

Let's dispel the myth of the all-knowing leader. The best leaders aren't the ones who pretend to know everything.

By Aytekin Tank

Thought Leaders

Consider the Camel: 3 Ways to Build a Resilient Business

Unicorns are overrated.

By Aytekin Tank

Thought Leaders

Why Purpose-Driven Entrepreneurs Focus on the Bigger Picture

Looking to grow your business? Here are 3 ways to weave purpose into your core strategy.

By Aytekin Tank

Building a Business

Brandless Has a New Owner, and a New Mission. Can It Save Itself?

It was a once-hot company with a bad business model, like many of its direct-to-consumer peers. Now it's back as a quieter company focused on slower growth. Is this what DTC needs?

By Jason Feifer

Building a Business

How a Personal Commitment Helps Your Business Grow

A larger purpose can impact your business. Here's how that's a good thing.

By JC Hite

Business Accounting

A Leading Investor’s Perspective on Raising Follow-On Funding and Making a Difference

Sarah Cone, founder and managing partner of Social Impact Capital, shares her perspective on how "to do well by doing good."

By Alex Gold

Thought Leaders

How Entrepreneurs Can Solve the World’s Biggest Problems

We can play a sizable a role in helping restore order with a number of global issues.

By Lucas Miller

Business News

Tim Cook Says Apple ‘Must Do More’ to Combat Racism

The CEO's BLM statement dominates the Apple.com homepage.

By Rachel England

Building a Business

Market Optimization Is the Way to Boost Your Late-Career Startup

What's vital in this process is defining your company's mission, goals and values in advance.

By Rick Terrien

Business Operations & Logistics

Here Are Legitimate Fundraisers Helping Damaged and Destroyed Small Businesses

Three ways to help entrepreneurs and small business owners.

By Kenny Herzog

Business News

Celebrate Memorial Day By Serving Others

A selfless mindset is the best way to honor others' service and sacrifice.

By Alden Mills

Building a Business

The 3-Step Strategy to Help You Determine Your Business Mission, Values and Goals

Doing so quickly is essential to getting your business on track.

By Rick Terrien

Thought Leaders

3 Ways to Give Back That Don’t Require a Financial Investment

Yes, you can make an impact when millions are struggling. Here's how.

By Seyi Tinubu

Business Operations & Logistics

3 Survival Traits for Any Leader

Are you scrambling to make sense of your business's future? Cultivating these qualities can help things run more smoothly.

By Lucas Miller

Business Operations & Logistics

Does Sheryl Crow Really Use One Square of Toilet Paper at a Time?

Knowing the answer may actually help your cash flow.

By Gene Marks

Business Operations & Logistics

4 Ways Entrepreneurs Can Support Their Customers and Community in Testing Times

As we fight a universal calamity, let's use our platforms for generosity however we can.

By Simonetta Lein

Marketing

3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things)

From marketing to mission statements, the tools and techniques you need to change your narrative.

By Lucas DiPietrantonio

Business News

4 Tips for Taking Your Startup’s Sustainability to the Next Level

Getting from intention to reality doesn't always follow a straight path.

By Peter Daisyme

Thought Leaders

Stop Chasing Happiness. What You Really Want Is Meaning, and You Can Have It Now.

The pursuit of happiness will always let you down, but you can find meaning in your smallest daily responsibilities.

By Aytekin Tank

Marketing

3 Things I Learned About Sales by Volunteering for a Presidential Campaign

Shifting your focus to a larger cause can deepen your understanding about entrepreneurship.

By Gregg Schwartz

Marketing

Your Website’s ‘About’ Page Only Needs These 5 Things

Stop going on about your life story and talk about how your business helps others.

By Nick Wolny