Why Purpose-Driven Entrepreneurs Focus on the Bigger Picture Looking to grow your business? Here are 3 ways to weave purpose into your core strategy.

A business without a clear, defined purpose will eventually run into a dead end.

I know this sounds like an extreme statement, but hear me out.

You can try to propel growth by providing ongoing training, doling out regular incentives, and increasing managerial oversight — but it will all lead to disappointing results.