Mobile Devices

News and Articles About Mobile Devices

It's Time to Wire Your Business for Indoor Location-Based Search
Location-based Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Brett Relander
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Mobile Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Brett Relander
The Implications for Bloggers Now That Google Authorship Has Ended
Google

The Implications for Bloggers Now That Google Authorship Has Ended

The three-year effort has been terminated but key elements for stopping plagiarism and ranking articles remain.
Brett Relander
5 Rules for Using Push Technology to Your Advantage
push notifications

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.
Brett Relander
Best Idea Ever: A Walkway for Smartphone-Addicted Pedestrians
Mobile Devices

Best Idea Ever: A Walkway for Smartphone-Addicted Pedestrians

A theme park in China has created a 164-foot lane for pedestrians to use as they tap away at their phones. The concept borrows heavily from an experiment conducted by National Geographic in Washington, D.C., last July.
Geoff Weiss
Data in Motion is Data at Greatest Risk
Cyber Security

Data in Motion is Data at Greatest Risk

Companies grappling with the relentless threat of cyberattacks have to secure the vast amounts of their data moving around with their employees.
Ken Allen
BYOD Is the Corporate Norm But Data Security Lags Far Behind
BYOD

BYOD Is the Corporate Norm But Data Security Lags Far Behind

"Mobile device management'' technology for securing corporate data on personal devices severely comprises employee privacy.
Rich Campagna
Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs
Mobile Marketing

Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs

A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.
Brett Relander
4 Reasons Your Startup Needs to Launch a Mobile App -- Now
Mobile Apps

4 Reasons Your Startup Needs to Launch a Mobile App -- Now

If you want to survive in today's digital world and get more eyeballs to see your company's offerings, consider adding mobile applications to your strategy.
JT Ripton
Connect With Customers by Leveraging Smartphone Sensors
Mobile Devices

Connect With Customers by Leveraging Smartphone Sensors

At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages.
Puneet Mehta
The Threat Lurking in Bringing Your Own Device to Work
Cyber Security

The Threat Lurking in Bringing Your Own Device to Work

With the versatility offered by mobile devices comes the risk of cyber theft. Here are five strategies for employers to reduce their exposure.
Scott McLaren