Mobile Devices | Page 3

Sometimes, the killer productivity app is the off switch.

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.

The three-year effort has been terminated but key elements for stopping plagiarism and ranking articles remain.

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.

A theme park in China has created a 164-foot lane for pedestrians to use as they tap away at their phones. The concept borrows heavily from an experiment conducted by National Geographic in Washington, D.C., last July.

Companies grappling with the relentless threat of cyberattacks have to secure the vast amounts of their data moving around with their employees.

"Mobile device management'' technology for securing corporate data on personal devices severely comprises employee privacy.

A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.

At no other time have companies been able to learn so much about consumers. They can tap insightful data from mobile devices to provide timely messages.

With the versatility offered by mobile devices comes the risk of cyber theft. Here are five strategies for employers to reduce their exposure.