Products

News and Articles About Products

5 Guidelines for Providing Product Warranties
Customer Service

5 Guidelines for Providing Product Warranties

Consumers want to know that their purchases are protected, which can be a selling point for your business.
3 Must-Haves to Raising Money Without a Product
Investors

3 Must-Haves to Raising Money Without a Product

Yes, it's completely possible to win the backing of investors without something physical to show.
Andrew Medal
What Brands Need to Do to Beat the 'Cheap' Perception
Marketing

What Brands Need to Do to Beat the 'Cheap' Perception

Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
Heberto Calves
Your Product Is Your Brand
Brands

Your Product Is Your Brand

Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
Steve Tobak
3 Ways to Keep It Simple When You Have the Urge to Add One More Feature
Product Development

3 Ways to Keep It Simple When You Have the Urge to Add One More Feature

Product developers feel a tidal pull to make things far more complicated than necessary or than anybody else wants.
JD Albert
For True Employee Engagement, Follow These 6 Steps
Employee Engagement

For True Employee Engagement, Follow These 6 Steps

Create a company where the team will put in extra discretionary effort, the sort required to create positive change.
Ray Gillenwater
3 Business Reminders Gleaned From an English Country Pub Opened in 1397
Customer Service

3 Business Reminders Gleaned From an English Country Pub Opened in 1397

Your startup may be a newcomer to the field but some pillars of a longstanding business operation might apply: competitive differentiation, great customer service and savvy product updates.
Mel Carson
A Blueprint for a Killer Product Launch (Infographic)
Products

A Blueprint for a Killer Product Launch (Infographic)

To successfully roll out new consumer merchandise, develop a sophisticated, multifaceted campaign.
Lindsey Groepper
Entrepreneurs Shouldn't Sell the Product, Rather the Solution
Growth Strategies

Entrepreneurs Shouldn't Sell the Product, Rather the Solution

If people can't see how their problems could be solved by what you are providing, you are likely wasting your time and resources.
Thomas Oppong
How (and Why) to Pivot From Services to Products
Service Business

How (and Why) to Pivot From Services to Products

Service businesses have an inherent flaw: they're hard to scale. It's far easier to build and grow a sustainable product business.
Steve Tobak
The Top 1 Reason Your Brand's Revenue Is Declining
Brands

The Top 1 Reason Your Brand's Revenue Is Declining

If you've tasted success and now have lost it, it usually comes down to one thing.
Greg Shugar
6 Things That Aspiring Entrepreneurs Must Consider and Do
Launching a Business

6 Things That Aspiring Entrepreneurs Must Consider and Do

Leaders of startups can set out to try make the world better by refining their new product so their venture survives.
Peter S. Cohan
Crumbs Dials Back on Cupcakes to Play Up New Products
Crumbs Bake Shop

Crumbs Dials Back on Cupcakes to Play Up New Products

With a new owner at the helm, the cupcake chain is continuing its post-bankruptcy comeback by introducing ice cream and more gluten-free products.
Kate Taylor