Products

News and Articles About Products

3 Ways to Keep It Simple When You Have the Urge to Add One More Feature
Product Development

3 Ways to Keep It Simple When You Have the Urge to Add One More Feature

Product developers feel a tidal pull to make things far more complicated than necessary or than anybody else wants.
JD Albert
For True Employee Engagement, Follow These 6 Steps
Employee Engagement

For True Employee Engagement, Follow These 6 Steps

Create a company where the team will put in extra discretionary effort, the sort required to create positive change.
Ray Gillenwater
3 Business Reminders Gleaned From an English Country Pub Opened in 1397
Customer Service

3 Business Reminders Gleaned From an English Country Pub Opened in 1397

Your startup may be a newcomer to the field but some pillars of a longstanding business operation might apply: competitive differentiation, great customer service and savvy product updates.
Mel Carson
A Blueprint for a Killer Product Launch (Infographic)
Products

A Blueprint for a Killer Product Launch (Infographic)

To successfully roll out new consumer merchandise, develop a sophisticated, multifaceted campaign.
Lindsey Groepper
Entrepreneurs Shouldn't Sell the Product, Rather the Solution
Growth Strategies

Entrepreneurs Shouldn't Sell the Product, Rather the Solution

If people can't see how their problems could be solved by what you are providing, you are likely wasting your time and resources.
Thomas Oppong
How (and Why) to Pivot From Services to Products
Service Business

How (and Why) to Pivot From Services to Products

Service businesses have an inherent flaw: they're hard to scale. It's far easier to build and grow a sustainable product business.
Steve Tobak
The Top 1 Reason Your Brand's Revenue Is Declining
Brands

The Top 1 Reason Your Brand's Revenue Is Declining

If you've tasted success and now have lost it, it usually comes down to one thing.
Greg Shugar
6 Things That Aspiring Entrepreneurs Must Consider and Do
Launching a Business

6 Things That Aspiring Entrepreneurs Must Consider and Do

Leaders of startups can set out to try make the world better by refining their new product so their venture survives.
Peter S. Cohan
Crumbs Dials Back on Cupcakes to Play Up New Products
Crumbs Bake Shop

Crumbs Dials Back on Cupcakes to Play Up New Products

With a new owner at the helm, the cupcake chain is continuing its post-bankruptcy comeback by introducing ice cream and more gluten-free products.
Kate Taylor
The Formula for a Thriving Product Business
Starting a Business

The Formula for a Thriving Product Business

There are four factors successful entrepreneurs have in common. The man behind a recent Kickstarter campaign for a new set of games provides a great example.
Stephen Key
To Keep Your Startup Alive, Keep Creating Value
Value

To Keep Your Startup Alive, Keep Creating Value

Deter your company from meeting the fate of those unfortunate enterprises that have vanished. Keep renewing product offerings.
Peter S. Cohan
Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones
Branding

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Chris Kocek
The Case for Consumer-Centric Innovation
Innovation

The Case for Consumer-Centric Innovation

Finding inventive product ideas from nontraditional sources can help companies stay ahead of the competition.
Louis Foreman