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Crowdfunding Platforms Need to Be Better Watchdogs, Says Journalist Who Investigated Kickstarter's Biggest European Failure
Kim Lachance Shandrow
4 min read
Crowdfunding Platforms Need to Be Better Watchdogs, Says Journalist Who Investigated...
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
You Asked for It: The Details of How I Built a Seven-Figure Business Without Employee...
Get Your Product Figured Out First
Is There a Difference Between a Product and a Brand?
News and Articles About Products
3 Signs That It's Time to Focus More on Your Brand Than Your Product
In the consumer-products industry there is clearly the need for a solid product in order to produce solid sales, but there is a tremendously greater need for a brand once you grow beyond a certain point.
12 Cool Products Seeking Funding on Kickstarter
Some of the most innovative productivity tools are being launched through crowdfunding campaigns. Here are some I'm excited for.
Garmin Adds a New Smart Scale, Fitness Tracker to Its Product Line
Both devices will go on sale at Best Buy in November for $149.99.
Steve Jobs Would Not Have Liked the Apple Pencil
Back in 2007, he expressed his dislike for styluses.
How Smaller Product Companies Can Automate Shipping Processes
If you aren't quite shipping high enough volumes to demand use of a third party, you'll need to work at setting up an in-house system.
Starting a Business
You Asked for It: The Details of How I Built a Seven-Figure Business Without Employees
More insights into the growth of my product-based company that can be operated from anywhere in the world with an Internet connection.
Ask the Expert
Here's How to Make Sure Your Company Is Ready for Online Marketing
While social media and marketing can definitely help boost a brand's online presence, there are a few other things companies should do before investing resources to these areas.
4 Steps to Building a Great Product-Focused Organization
Having an awesome product is not enough for long-term survival. Success comes down to a well planned and executed product strategy.
What Does It Take to Get Your Product on QVC?
The head of a company that hooks up inventors with the popular shopping channel dishes on how inventors can show off their products to millions.
3 Mega Marketing Lessons From 3 Companies With Strong Brands
While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Measure the Success of a Marketing Campaign Through the Product and the Brand
Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Forecasting Business Success Through the Lens of the Product and the Brand
While you can't predict the future, you should be sure you're including all the factors that will affect your company.
After Years of Struggle, Pet-Washer Inventor Celebrates Viral Video Success
An entrepreneur tried to bring his product to market numerous times, and finally had the breakthrough he needed.
Test and Validate Your Business From Both a Product and Brand Perspective
What is it that you want your product or service to do and how do you want your customers to engage with your brand?
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