Products

News and Articles About Products

Measure the Success of a Marketing Campaign Through the Product and the Brand
Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Jim Joseph
Forecasting Business Success Through the Lens of the Product and the Brand
forecasting

Forecasting Business Success Through the Lens of the Product and the Brand

While you can't predict the future, you should be sure you're including all the factors that will affect your company.
Jim Joseph
After Years of Struggle, Pet-Washer Inventor Celebrates Viral Video Success
Inventing

After Years of Struggle, Pet-Washer Inventor Celebrates Viral Video Success

An entrepreneur tried to bring his product to market numerous times, and finally had the breakthrough he needed.
Stephen Key
Test and Validate Your Business From Both a Product and Brand Perspective
Branding

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Jim Joseph
The Functional Benefits of Your Product Only Get You So Far
Competition

The Functional Benefits of Your Product Only Get You So Far

Sure, your product or service may be great, but it's not that different than what your competitor offers.
Jim Joseph
Further Engage Customers By Creatively Distributing Your Brand
Branding

Further Engage Customers By Creatively Distributing Your Brand

There's more to distribution than just keeping your shelves stocked with products.
Jim Joseph
Filling an Order From Walmart Felt Fantastic, But I Made 3 Mistakes
Mistakes

Filling an Order From Walmart Felt Fantastic, But I Made 3 Mistakes

When you launch a business, it's best to prepare for the best-case scenarios as well.
Stephen Key
Move Your Business Forward By Drawing a Perceptual Map
Grow Your Business

Move Your Business Forward By Drawing a Perceptual Map

It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
Jim Joseph
Your Business's Competitors Extend Well Past Those With Similar Products
Competition

Your Business's Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
Jim Joseph
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
Branding

A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Jim Joseph
Effective Marketers Sell to Customers on Both the Product and the Brand
Branding

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.
Jim Joseph
Is There a Difference Between a Product and a Brand?
Branding

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Jim Joseph
Get Your Product Figured Out First
Starting a Business

Get Your Product Figured Out First

So many entrepreneurs make the same mistake: Focusing on the wrong things without figuring out the product they plan to sell.
Greg Shugar
Sticker Shock: The Best and Worst Cities for Haircuts, Hotels, iPhones and More
Pricing

Sticker Shock: The Best and Worst Cities for Haircuts, Hotels, iPhones and More

Deutsche Bank released a ranking of the most and least expensive places to buy a range of items worldwide.
Laura Entis