Products

News and Articles About Products

3 Signs That It's Time to Focus More on Your Brand Than Your Product
Branding

3 Signs That It's Time to Focus More on Your Brand Than Your Product

In the consumer-products industry there is clearly the need for a solid product in order to produce solid sales, but there is a tremendously greater need for a brand once you grow beyond a certain point.
Adam Callinan
12 Cool Products Seeking Funding on Kickstarter
Kickstarter

12 Cool Products Seeking Funding on Kickstarter

Some of the most innovative productivity tools are being launched through crowdfunding campaigns. Here are some I'm excited for.
Peter Gasca
Garmin Adds a New Smart Scale, Fitness Tracker to Its Product Line
Products

Garmin Adds a New Smart Scale, Fitness Tracker to Its Product Line

Both devices will go on sale at Best Buy in November for $149.99.
Steve Jobs Would Not Have Liked the Apple Pencil
Apple

Steve Jobs Would Not Have Liked the Apple Pencil

Back in 2007, he expressed his dislike for styluses.
How Smaller Product Companies Can Automate Shipping Processes
Shipping Strategies

How Smaller Product Companies Can Automate Shipping Processes

If you aren't quite shipping high enough volumes to demand use of a third party, you'll need to work at setting up an in-house system.
Adam Callinan
You Asked for It: The Details of How I Built a Seven-Figure Business Without Employees
Starting a Business

You Asked for It: The Details of How I Built a Seven-Figure Business Without Employees

More insights into the growth of my product-based company that can be operated from anywhere in the world with an Internet connection.
Adam Callinan
Here's How to Make Sure Your Company Is Ready for Online Marketing
Ask the Expert

Here's How to Make Sure Your Company Is Ready for Online Marketing

While social media and marketing can definitely help boost a brand's online presence, there are a few other things companies should do before investing resources to these areas.
Matt Williams
4 Steps to Building a Great Product-Focused Organization
Business Ideas

4 Steps to Building a Great Product-Focused Organization

Having an awesome product is not enough for long-term survival. Success comes down to a well planned and executed product strategy.
Peter Gasca
What Does It Take to Get Your Product on QVC?
Inventing

What Does It Take to Get Your Product on QVC?

The head of a company that hooks up inventors with the popular shopping channel dishes on how inventors can show off their products to millions.
Stephen Key
3 Mega Marketing Lessons From 3 Companies With Strong Brands
Branding

3 Mega Marketing Lessons From 3 Companies With Strong Brands

While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Jim Joseph
Measure the Success of a Marketing Campaign Through the Product and the Brand
Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
Jim Joseph
Forecasting Business Success Through the Lens of the Product and the Brand
forecasting

Forecasting Business Success Through the Lens of the Product and the Brand

While you can't predict the future, you should be sure you're including all the factors that will affect your company.
Jim Joseph
After Years of Struggle, Pet-Washer Inventor Celebrates Viral Video Success
Inventing

After Years of Struggle, Pet-Washer Inventor Celebrates Viral Video Success

An entrepreneur tried to bring his product to market numerous times, and finally had the breakthrough he needed.
Stephen Key
Test and Validate Your Business From Both a Product and Brand Perspective
Branding

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Jim Joseph