Products

News and Articles About Products

Filling an Order From Walmart Felt Fantastic, But I Made 3 Mistakes
Mistakes

Filling an Order From Walmart Felt Fantastic, But I Made 3 Mistakes

When you launch a business, it's best to prepare for the best-case scenarios as well.
Stephen Key
Move Your Business Forward By Drawing a Perceptual Map
Grow Your Business

Move Your Business Forward By Drawing a Perceptual Map

It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
Jim Joseph
Your Business's Competitors Extend Well Past Those With Similar Products
Competition

Your Business's Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
Jim Joseph
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
Branding

A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
Jim Joseph
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Effective Marketers Sell to Customers on Both the Product and the Brand
Branding

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.
Jim Joseph
Is There a Difference Between a Product and a Brand?
Branding

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.
Jim Joseph
Get Your Product Figured Out First
Starting a Business

Get Your Product Figured Out First

So many entrepreneurs make the same mistake: Focusing on the wrong things without figuring out the product they plan to sell.
Greg Shugar
Sticker Shock: The Best and Worst Cities for Haircuts, Hotels, iPhones and More
Pricing

Sticker Shock: The Best and Worst Cities for Haircuts, Hotels, iPhones and More

Deutsche Bank released a ranking of the most and least expensive places to buy a range of items worldwide.
Laura Entis
5 Guidelines for Providing Product Warranties
Customer Service

5 Guidelines for Providing Product Warranties

Consumers want to know that their purchases are protected, which can be a selling point for your business.
3 Must-Haves to Raising Money Without a Product
Investors

3 Must-Haves to Raising Money Without a Product

Yes, it's completely possible to win the backing of investors without something physical to show.
Andrew Medal
What Brands Need to Do to Beat the 'Cheap' Perception
Marketing

What Brands Need to Do to Beat the 'Cheap' Perception

Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
Heberto Calves
Your Product Is Your Brand
Brands

Your Product Is Your Brand

Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
Steve Tobak
3 Ways to Keep It Simple When You Have the Urge to Add One More Feature
Product Development

3 Ways to Keep It Simple When You Have the Urge to Add One More Feature

Product developers feel a tidal pull to make things far more complicated than necessary or than anybody else wants.
JD Albert
For True Employee Engagement, Follow These 6 Steps
Employee Engagement

For True Employee Engagement, Follow These 6 Steps

Create a company where the team will put in extra discretionary effort, the sort required to create positive change.
Ray Gillenwater