Products

News and Articles About Products

Crumbs Dials Back on Cupcakes to Play Up New Products
Crumbs Bake Shop

Crumbs Dials Back on Cupcakes to Play Up New Products

With a new owner at the helm, the cupcake chain is continuing its post-bankruptcy comeback by introducing ice cream and more gluten-free products.
Kate Taylor
The Formula for a Thriving Product Business
Starting a Business

The Formula for a Thriving Product Business

There are four factors successful entrepreneurs have in common. The man behind a recent Kickstarter campaign for a new set of games provides a great example.
Stephen Key
To Keep Your Startup Alive, Keep Creating Value
Value

To Keep Your Startup Alive, Keep Creating Value

Deter your company from meeting the fate of those unfortunate enterprises that have vanished. Keep renewing product offerings.
Peter S. Cohan
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Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones
Branding

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Chris Kocek
The Case for Consumer-Centric Innovation
Innovation

The Case for Consumer-Centric Innovation

Finding inventive product ideas from nontraditional sources can help companies stay ahead of the competition.
Louis Foreman
Connecting Entrepreneurs With Domestic Manufacturers
Manufacturing

Connecting Entrepreneurs With Domestic Manufacturers

The Manufacturing Solutions Center is a one-stop shop for inventors and designers who need help getting their ideas through production.
These 4 Pitfalls Could Crush Your Startup
Starting a Business

These 4 Pitfalls Could Crush Your Startup

If you're launching a product, avoid these business-derailing mistakes.
Adam Callinan
A Cross-Country Trip Uncovers Profitable Strategies of U.S. Firms for Growth
Growth Strategies

A Cross-Country Trip Uncovers Profitable Strategies of U.S. Firms for Growth

A co-author of 'Roadside MBA' reports on how various firms plotted their diversification or arranged for economies of scale.
Michael Mazzeo
New Breed of Products Aims to Improve Users' Lives
Product Development

New Breed of Products Aims to Improve Users' Lives

The definition of product design has expanded thanks to the likes of Nest and Jawbone.
Richard Schatzberger
8 Ways to Hit a Home Run When Pitching a New Product to a Major Corporation
Sales

8 Ways to Hit a Home Run When Pitching a New Product to a Major Corporation

A startup approaching a large company to market its wares needs to be prepared in multiple ways. Follow this guidance from a venture capital firm.
Scott Goering