Building a Business
Is There a Difference Between a Product and a Brand?
You probably guessed it, the answer is yes, and it all has to do with emotions.
By Jim Joseph
Products | Page 8
Business Accounting
Sticker Shock: The Best and Worst Cities for Haircuts, Hotels, iPhones and More
By Laura Entis
Building a Business
3 Must-Haves to Raising Money Without a Product
Yes, it's completely possible to win the backing of investors without something physical to show.
By Andrew Medal
Marketing
What Brands Need to Do to Beat the ‘Cheap’ Perception
Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
Building a Business
Your Product Is Your Brand
Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
By Steve Tobak
Tech
3 Ways to Keep It Simple When You Have the Urge to Add One More Feature
Product developers feel a tidal pull to make things far more complicated than necessary or than anybody else wants.
By JD Albert
Building a Business
For True Employee Engagement, Follow These 6 Steps
Create a company where the team will put in extra discretionary effort, the sort required to create positive change.
Building a Business
3 Business Reminders Gleaned From an English Country Pub Opened in 1397
Your startup may be a newcomer to the field but some pillars of a longstanding business operation might apply: competitive differentiation, great customer service and savvy product updates.
By Mel Carson
Marketing
A Blueprint for a Killer Product Launch (Infographic)
To successfully roll out new consumer merchandise, develop a sophisticated, multifaceted campaign.
Building a Business
Entrepreneurs Shouldn’t Sell the Product, Rather the Solution
If people can't see how their problems could be solved by what you are providing, you are likely wasting your time and resources.
Building a Business
How (and Why) to Pivot From Services to Products
Service businesses have an inherent flaw: they're hard to scale. It's far easier to build and grow a sustainable product business.
By Steve Tobak
Building a Business
The Top 1 Reason Your Brand’s Revenue Is Declining
If you've tasted success and now have lost it, it usually comes down to one thing.
By Greg Shugar
Building a Business
6 Things That Aspiring Entrepreneurs Must Consider and Do
Leaders of startups can set out to try make the world better by refining their new product so their venture survives.
Building a Business
Apple’s Next Product Could Be the Very Thing Steve Jobs Said Nobody Wanted
Something's in the works at the tech giant.
Business Branding
Crumbs Dials Back on Cupcakes to Play Up New Products
With a new owner at the helm, the cupcake chain is continuing its post-bankruptcy comeback by introducing ice cream and more gluten-free products.
By Kate Taylor
Building a Business
The Formula for a Thriving Product Business
There are four factors successful entrepreneurs have in common. The man behind a recent Kickstarter campaign for a new set of games provides a great example.
By Stephen Key
Building a Business
To Keep Your Startup Alive, Keep Creating Value
Deter your company from meeting the fate of those unfortunate enterprises that have vanished. Keep renewing product offerings.
Building a Business
Beats $3.2B Sale Proves It’s Great, But Not Necessarily at Headphones
Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
By Chris Kocek
Business Ideas
The Case for Consumer-Centric Innovation
Finding inventive product ideas from nontraditional sources can help companies stay ahead of the competition.
Thought Leaders
Connecting Entrepreneurs With Domestic Manufacturers
The Manufacturing Solutions Center is a one-stop shop for inventors and designers who need help getting their ideas through production.
Building a Business
These 4 Pitfalls Could Crush Your Startup
If you're launching a product, avoid these business-derailing mistakes.
Building a Business
A Cross-Country Trip Uncovers Profitable Strategies of U.S. Firms for Growth
A co-author of 'Roadside MBA' reports on how various firms plotted their diversification or arranged for economies of scale.
Building a Business
New Breed of Products Aims to Improve Users’ Lives
The definition of product design has expanded thanks to the likes of Nest and Jawbone.
Building a Business
8 Ways to Hit a Home Run When Pitching a New Product to a Major Corporation
A startup approaching a large company to market its wares needs to be prepared in multiple ways. Follow this guidance from a venture capital firm.