Building a Business
Warning: Don’t Let a Hot Product Kill Your Business
Don't become a one-hit wonder. Grow a sustainable company that's ready for the long term, with these 3 strategies.
Products | Page 7
Building a Business
10 Unexpected Things You Can Buy and Do at 7-Elevens Around the World
By Rose Leadem
Business News
Jessica Alba’s Honest Co. Rejects Report on Detergent Ingredients
The company is accused of using sodium lauryl sulfate, or SLS, a skin irritant, in its liquid laundry detergent.
By Reuters
Building a Business
Ponies and Princesses: Hasbro Launches Charm Offensive for Girls
Having captivated boys with its 'Star Wars' figures, the toy company is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls.
By Reuters
Building a Business
Crowdfunding Platforms Need to Be Better Watchdogs, Says Journalist Who Investigated Kickstarter’s Biggest European Failure
Some of the sketchiness associated with crowdfunding should be addressed by the platforms themselves, says Mark Harris.
Building a Business
3 Signs That It’s Time to Focus More on Your Brand Than Your Product
In the consumer-products industry there is clearly the need for a solid product in order to produce solid sales, but there is a tremendously greater need for a brand once you grow beyond a certain point.
Building a Business
12 Cool Products Seeking Funding on Kickstarter
Some of the most innovative productivity tools are being launched through crowdfunding campaigns. Here are some I'm excited for.
By Peter Gasca
Business News
Garmin Adds a New Smart Scale, Fitness Tracker to Its Product Line
Both devices will go on sale at Best Buy in November for $149.99.
Business News
Steve Jobs Would Not Have Liked the Apple Pencil
Back in 2007, he expressed his dislike for styluses.
Building a Business
How Smaller Product Companies Can Automate Shipping Processes
If you aren't quite shipping high enough volumes to demand use of a third party, you'll need to work at setting up an in-house system.
Building a Business
You Asked for It: The Details of How I Built a Seven-Figure Business Without Employees
More insights into the growth of my product-based company that can be operated from anywhere in the world with an Internet connection.
Marketing
Here’s How to Make Sure Your Company Is Ready for Online Marketing
While social media and marketing can definitely help boost a brand's online presence, there are a few other things companies should do before investing resources to these areas.
Building a Business
4 Steps to Building a Great Product-Focused Organization
Having an awesome product is not enough for long-term survival. Success comes down to a well planned and executed product strategy.
By Peter Gasca
Marketing
What Does It Take to Get Your Product on QVC?
The head of a company that hooks up inventors with the popular shopping channel dishes on how inventors can show off their products to millions.
By Stephen Key
Building a Business
3 Mega Marketing Lessons From 3 Companies With Strong Brands
While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
By Jim Joseph
Marketing
Measure the Success of a Marketing Campaign Through the Product and the Brand
Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
By Jim Joseph
Building a Business
Forecasting Business Success Through the Lens of the Product and the Brand
While you can't predict the future, you should be sure you're including all the factors that will affect your company.
By Jim Joseph
Building a Business
Test and Validate Your Business From Both a Product and Brand Perspective
What is it that you want your product or service to do and how do you want your customers to engage with your brand?
By Jim Joseph
Marketing
The Functional Benefits of Your Product Only Get You So Far
Sure, your product or service may be great, but it's not that different than what your competitor offers.
By Jim Joseph
Building a Business
Further Engage Customers By Creatively Distributing Your Brand
There's more to distribution than just keeping your shelves stocked with products.
By Jim Joseph
Building a Business
Filling an Order From Walmart Felt Fantastic, But I Made 3 Mistakes
When you launch a business, it's best to prepare for the best-case scenarios as well.
By Stephen Key
Building a Business
Move Your Business Forward By Drawing a Perceptual Map
It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.
By Jim Joseph
Marketing
Your Business’s Competitors Extend Well Past Those With Similar Products
Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.
By Jim Joseph
Building a Business
A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand
Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.
By Jim Joseph
Business Branding
Effective Marketers Sell to Customers on Both the Product and the Brand
Each perspective fills a different need for your market.
By Jim Joseph
Building a Business
Is There a Difference Between a Product and a Brand?
You probably guessed it, the answer is yes, and it all has to do with emotions.
By Jim Joseph
Building a Business
Get Your Product Figured Out First
So many entrepreneurs make the same mistake: Focusing on the wrong things without figuring out the product they plan to sell.
By Greg Shugar
Business Accounting
Sticker Shock: The Best and Worst Cities for Haircuts, Hotels, iPhones and More
Deutsche Bank released a ranking of the most and least expensive places to buy a range of items worldwide.
By Laura Entis