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Building a Business

Ponies and Princesses: Hasbro Launches Charm Offensive for Girls

Having captivated boys with its 'Star Wars' figures, the toy company is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sales of its toys for girls.

By Reuters

Building a Business

Crowdfunding Platforms Need to Be Better Watchdogs, Says Journalist Who Investigated Kickstarter’s Biggest European Failure

By Kim Lachance Shandrow

Building a Business

3 Signs That It’s Time to Focus More on Your Brand Than Your Product

By Adam Callinan

Building a Business

12 Cool Products Seeking Funding on Kickstarter

By Peter Gasca

Business News

Garmin Adds a New Smart Scale, Fitness Tracker to Its Product Line

Both devices will go on sale at Best Buy in November for $149.99.

By Daniel Cooper

Business News

Steve Jobs Would Not Have Liked the Apple Pencil

Back in 2007, he expressed his dislike for styluses.

By Alex Fitzpatrick

Building a Business

How Smaller Product Companies Can Automate Shipping Processes

If you aren't quite shipping high enough volumes to demand use of a third party, you'll need to work at setting up an in-house system.

By Adam Callinan

Building a Business

You Asked for It: The Details of How I Built a Seven-Figure Business Without Employees

More insights into the growth of my product-based company that can be operated from anywhere in the world with an Internet connection.

By Adam Callinan

Marketing

Here’s How to Make Sure Your Company Is Ready for Online Marketing

While social media and marketing can definitely help boost a brand's online presence, there are a few other things companies should do before investing resources to these areas.

By Matt Williams

Building a Business

4 Steps to Building a Great Product-Focused Organization

Having an awesome product is not enough for long-term survival. Success comes down to a well planned and executed product strategy.

By Peter Gasca

Marketing

What Does It Take to Get Your Product on QVC?

The head of a company that hooks up inventors with the popular shopping channel dishes on how inventors can show off their products to millions.

By Stephen Key

Building a Business

3 Mega Marketing Lessons From 3 Companies With Strong Brands

While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.

By Jim Joseph

Marketing

Measure the Success of a Marketing Campaign Through the Product and the Brand

Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.

By Jim Joseph

Building a Business

Forecasting Business Success Through the Lens of the Product and the Brand

While you can't predict the future, you should be sure you're including all the factors that will affect your company.

By Jim Joseph

Building a Business

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?

By Jim Joseph

Marketing

The Functional Benefits of Your Product Only Get You So Far

Sure, your product or service may be great, but it's not that different than what your competitor offers.

By Jim Joseph

Building a Business

Further Engage Customers By Creatively Distributing Your Brand

There's more to distribution than just keeping your shelves stocked with products.

By Jim Joseph

Building a Business

Filling an Order From Walmart Felt Fantastic, But I Made 3 Mistakes

When you launch a business, it's best to prepare for the best-case scenarios as well.

By Stephen Key

Building a Business

Move Your Business Forward By Drawing a Perceptual Map

It's almost impossible to think progressively when you are spending so much time dealing with today and the day-to-day demands of the daily grind.

By Jim Joseph

Marketing

Your Business’s Competitors Extend Well Past Those With Similar Products

Try this exercise out: Draw some circles, then fill them in with those vying for your customers' attention.

By Jim Joseph

Building a Business

A SWOT Analysis Provides a Full Picture When Looking at a Product and a Brand

Only will you look at both dimensions will you have a well rounded and actionable look at your entire business.

By Jim Joseph

Business Branding

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.

By Jim Joseph

Building a Business

Is There a Difference Between a Product and a Brand?

You probably guessed it, the answer is yes, and it all has to do with emotions.

By Jim Joseph

Building a Business

Get Your Product Figured Out First

So many entrepreneurs make the same mistake: Focusing on the wrong things without figuring out the product they plan to sell.

By Greg Shugar

Business Accounting

Sticker Shock: The Best and Worst Cities for Haircuts, Hotels, iPhones and More

Deutsche Bank released a ranking of the most and least expensive places to buy a range of items worldwide.

By Laura Entis

Building a Business

5 Guidelines for Providing Product Warranties

Consumers want to know that their purchases are protected, which can be a selling point for your business.

By Jensen Lee

Building a Business

3 Must-Haves to Raising Money Without a Product

Yes, it's completely possible to win the backing of investors without something physical to show.

By Andrew Medal

Marketing

What Brands Need to Do to Beat the ‘Cheap’ Perception

Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."

By Heberto Calves

Building a Business

Your Product Is Your Brand

Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.

By Steve Tobak

Tech

3 Ways to Keep It Simple When You Have the Urge to Add One More Feature

Product developers feel a tidal pull to make things far more complicated than necessary or than anybody else wants.

By JD Albert