Building a Business
The Biggest Mistake Entrepreneurs Make When Talking About Their Product
Communication is not a message — it's a transfer of reasoning.
Products | Page 2
Marketing
6 Reasons Your Perfect Product Isn’t Selling — and How to Avoid the Marketing Mistakes Behind Them
Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the common (and costly) marketing mistakes brands often overlook and how to fix them.
By Murali Nethi
Building a Business
The Data Looks Bad — But Is It? Here’s When You Should Ignore Your Metrics (and When to Panic).
A decision framework for interpreting conflicting data signals
Tech
5 New Tech Products Worth Showing Off to Houseguests
From a chic standing desk to a vacuum that looks like it belongs in the future.
Tech
Why Your Beautiful Product Is Failing While ‘Ugly’ Competitors Thrive
Here's why users say they want beauty but always choose the ugly product that actually works.
Building a Business
This Engineer’s Invention Was Better Than Competitors – But No One Was Buying It. Here’s How She Pivoted and Grew 300% in One Year.
Jamie Mitri realized it doesn't matter how brilliant your product is if customers won't take the time to learn about it.
Building a Business
How Confirmation Bias Is Destroying Your Product — and How to Stop It
It's time to unlearn what you "know" about your users.
Tech
This Is How Close AI Is to Coming Up With the Next Viral Product
Researchers at The Wharton School have figured out where AI can help with product development.
By Liz Brody
Business Ideas
The Most Revolutionary Products Don’t Come From ‘Eureka’ Moments. Here’s What You’re Not Seeing.
The boring truth about technology disruption and what it means for your business.
Building a Business
Your Product’s Design Could Be Costing You Customers. Here’s What You’re Doing Wrong (and How to Fix It).
What good design teaches us about making products people actually want to use.
Tech
These Are the 50 Best AI Tools Right Now
If you want to help your team work smarter and faster, our panel of experts says these AI tools are worth your time.
Marketing
Entrepreneurs, Stop Selling Junk — The World Needs Us to Build Better and Earn Real Loyalty
Overconsumption driven by manipulative advertising campaigns is ruining our society. We are at a tipping point!
Building a Business
A Good Product Is Not the Same as a Successful Business — Here’s How to Turn One Into the Other
"If you build it, they will come" is terrible advice for startups. Here's why.
By Aytekin Tank
Tech
Do You Get Overwhelmed While Traveling? These Tech Products Can Make It Stress-Free.
From an unlosable pencil to a backpack that lets you over-pack, these products can help you keep it together.
Building a Business
This Popular Way of Measuring Product Success Isn’t Telling You the Whole Story — Here’s What to Track Instead
Net Promoter Score is probably the wrong metric for your business. Here's what you should measure instead.
Marketing
How Startups Can Creatively Signal Trust in Their Product Messaging
With all of the options customers have today, startups must leverage creative messaging to signal trust and stand out from the competition. Here's how.
Tech
New Tech That Will Impress Your Coworkers in 2025
These gadgets show you in your best light, while taking notes.
Business Operations & Logistics
Time Is Money — Here’s How to Leverage It to Add Value to a Product
Don't let time be an afterthought. Learn to use it wisely in product development and drive profitability.
Building a Business
Why the Number 385 Is the Answer to Building a Solid Go-to-Market Strategy
A successful go-to-market strategy involves three questions, eight pillars and five steps.
Thought Leaders
Meet the Millennial Founder Who Built a $10 Billion Startup On an Ancient Philosophy: ‘There’s No Better System Than Nature’
With Notion, Ivan Zhao built a digital workspace that Gen Z is flocking to. The key to his success? Consider the humble beetle.
By Jason Feifer
Building a Business
Is It Time to Stop Selling a Product? Here Are 3 Key Questions You Need to Ask to Unlock Longterm Profitability
Making sure your products are profitable, relevant and resonate with your customers is key for companies to facilitate sustained growth. Here are some elements to consider when assessing your products.
Building a Business
This Brand Whiz Shares How to Sell Boring Products That Nobody Likes
Everything Tom Rinks touched turned to gold until he took on a brand launch at Target that fizzled. Then, he found a creepy doll on Ebay, and he saw a way forward.
By Liz Brody
Tech
The 6 Coolest Holiday Gifts for Tech-Lovers
Surprise your friends and family in your with these innovative, stylish, and downright cool holiday gifts.
Building a Business
Giving My Product Away for Free Was One of the Best Business Decisions I Made — Here’s Why.
There's a lot of debate about the potential hazards of giving your product away for free. To me, it's a no-brainer.
By Aytekin Tank
Building a Business
Obsessing Over Your Product Can Hurt Your Business — Here’s What You Need to Focus on to Fuel Sustainable Growth
Forget about perfecting your product. Here's how sales-led startups thrive in any market.
By Will Fan
Marketing
Product Changes Can Backfire — How Tweaks Risk Losing Customers and Revenue
It's important to continuously innovate your products, especially since competitors are always trying to catch up. However, there are times when you have a best-selling "staple" product that is already perfect as it is. In such cases, making changes to it can do more harm than good.
By George Deeb
Tech
The Best Gadgets to Keep You Focused and Caffeinated
Emmy Award winner Mario Armstrong suggests five new tech products that make multitasking more fun.