Promotion

News and Articles About Promotion

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.

Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest

The coffee giant continues to prove itself a master of buzz.

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.

This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn't Be

An airport parking reservations site recently used the death of a man at Chicago's O'Hare airport as an opportunity to promote its service. Customers were outraged. As they should have been.

How to Appropriately Promote Yourself on YouTube

YouTube is an untapped opportunity for personal promotion. Here are some tips for doing it right.

Use Social Media to Connect With Your Future Salon and Spa Clients

How these 7 social networks can help you find clients and generate more sales

Pointers for a Publisher Planning to Launch an Online Magazine

Poised to enter the business? Here's what you need to know before you make the leap.

6 Things Effective Leaders Should Do to Inspire Their Teams

Here's how managers can create a motivating office environment, all day, every day.

What to Do When Long-Term Employees Become Managers, and Are Bad at It

Your business has grown, but an employee's skill set hasn't grown with it. Should you shift them, or get rid of them altogether?

7 Signs a Great Employee Might Be a Bad Boss

The quickest line producers might fall short in mastering the skills required of a manager. Here's a checklist of warning signs to watch out for.

Avoid These 3 Mistakes When Running Your Daily Deals Site

Keep your business on the right track and your merchants happy by learning how to avoid the top mistakes business owners make when running an online coupon or daily deal site.

An Al Roker Segment Couldn't Match the Marketing Power of This

While a celebrity endorsement could generate some interest, leveraging bloggers has even more power.

A Digital Marketing First? Burt's Bees Wants to Pollinate Your Electronic Calendar

Consumers must opt into the advertising initiative that adds weekly events to their electronic calendars via Apple, Microsoft, Google and Yahoo.

How to Say 'I'm the Best' Without Actually Saying It

If you're not promoting yourself, you may be losing out on opportunities.

Leaked T-Mobile Memo Reveals BlackBerry Loyalists Are Jumping Ship

BlackBerry loyalists scoffed at T-Mobile's nationwide promotion encouraging BlackBerry users to upgrade to an iPhone 5s, but the leaked results of the promotion tell a different story.

New Gmail Feature Makes it a Cinch to Unsubscribe

In Gmail, an unsubscribe button will now appear directly alongside the subject line of promotional emails.

The Latest Must-Stop for Celebs on a Promo Tour: Silicon Valley

With television audiences diminishing as a result of newer digital mediums, celebrities are increasingly courting the tech giants of Silicon Valley on their recent promo tours.

How to Handle Being Passed Over for a Promotion

Besides getting fired, being passed over can be the worst thing to happen to you in your career. But it shouldn't be the end of the world.

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