News and Articles About Promotion

11 Clever Ways to Promote Your Podcast to the World
Podcasts

11 Clever Ways to Promote Your Podcast to the World

Have you exhausted all the different channels for marketing your show?
Joan Stewart
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The Wonders a Successful Influencer Program Can Work for Your Business
Thought Leaders

The Wonders a Successful Influencer Program Can Work for Your Business

Once you figure out how to sway these powerful leaders and strategically plan their role, the word-of-mouth effect can be tremendous.
Mel Carson
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The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Public Relations

The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
Tor Constantino
Public Speaking Tips to Maximize Your Reach and Revenue
Public Speaking

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.
Mel Carson
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Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest
Starbucks

Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest

The coffee giant continues to prove itself a master of buzz.
Kate Taylor
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
Personalization

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Geoff Weiss
This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn't Be
Marketing

This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn't Be

An airport parking reservations site recently used the death of a man at Chicago's O'Hare airport as an opportunity to promote its service. Customers were outraged. As they should have been.
Catherine Clifford
How to Appropriately Promote Yourself on YouTube
Personal Branding

How to Appropriately Promote Yourself on YouTube

YouTube is an untapped opportunity for personal promotion. Here are some tips for doing it right.
Neil Patel
Use Social Media to Connect With Your Future Salon and Spa Clients
Beauty Businesses

Use Social Media to Connect With Your Future Salon and Spa Clients

How these 7 social networks can help you find clients and generate more sales
Pointers for a Publisher Planning to Launch an Online Magazine
Publishing

Pointers for a Publisher Planning to Launch an Online Magazine

Poised to enter the business? Here's what you need to know before you make the leap.
Brian Barquilla
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6 Things Effective Leaders Should Do to Inspire Their Teams
Employee Motivation

6 Things Effective Leaders Should Do to Inspire Their Teams

Here's how managers can create a motivating office environment, all day, every day.
Marty Fukuda
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What to Do When Long-Term Employees Become Managers, and Are Bad at It
Managing Employees

What to Do When Long-Term Employees Become Managers, and Are Bad at It

Your business has grown, but an employee's skill set hasn't grown with it. Should you shift them, or get rid of them altogether?
Doug and Polly White
7 Signs a Great Employee Might Be a Bad Boss
Employee Management

7 Signs a Great Employee Might Be a Bad Boss

The quickest line producers might fall short in mastering the skills required of a manager. Here's a checklist of warning signs to watch out for.
Heather R. Huhman
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Avoid These 3 Mistakes When Running Your Daily Deals Site
Startup Kit

Avoid These 3 Mistakes When Running Your Daily Deals Site

Keep your business on the right track and your merchants happy by learning how to avoid the top mistakes business owners make when running an online coupon or daily deal site.