Promotion

News and Articles About Promotion

Should You Hire Management or Promote From Within?
Hiring

Should You Hire Management or Promote From Within?

As your business grows, you'll be faced with the "make or buy" decision.
Doug and Polly White
5 Ways to Make Swag Giveaways Count
Swag

5 Ways to Make Swag Giveaways Count

Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
5 Ways to Miss the Promotion Boat
Promotion

5 Ways to Miss the Promotion Boat

Before you start tearing up your old business cards, steer clear of these all-too-common pitfalls.
Andrew Benett
Why Self-Promotion Is a Terrible Idea
Promotion

Why Self-Promotion Is a Terrible Idea

Nobody wants to work with a self-interested, self-absorbed, self-serving self-promoter. If you think about it, neither would you.
Steve Tobak
Push Your Product, Not the Promotion
Marketing Strategies

Push Your Product, Not the Promotion

Many businesses waste precious effort and resources because they don't plan their brand promotion properly.
Yoni Ellman
4 Ways to Make Middle Managers Better Leaders
Leadership

4 Ways to Make Middle Managers Better Leaders

Don't treat middle managers like forgotten middle children. Here are some ways to improve middle leadership, engagement and satisfaction.
Heather R. Huhman
Phone Low on Battery? At SXSW, You Can Have a Dog Bring You a Charger.
SXSW

Phone Low on Battery? At SXSW, You Can Have a Dog Bring You a Charger.

Mophie, the mobile battery-case company, wants to rescue your battery while raising awareness about animal adoption.
Nina Zipkin
This Bearded Guy Has Unintentionally Become the Face of Tech Startups
Tech Startups

This Bearded Guy Has Unintentionally Become the Face of Tech Startups

You might not recognize Adam Lisagor by name. But you've probably seen his face before. Once, maybe twice or more. He's the promotional video guy.
Jason Fell
Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan
Marketing Plans

Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Jim Joseph
6 Selling Points About Working for a Small Startup
Hiring

6 Selling Points About Working for a Small Startup

Your fledging company can compete for the best employees by marketing its newness to its advantage.
Josh Steimle
So You Want to Write a Business Book
Books

So You Want to Write a Business Book

If no one is going to read your book, hold off. Here are four key things to consider to determine whether the timing is right.
Stephen Key
Pretty People Eat for Free at This Chinese Restaurant
Food Businesses

Pretty People Eat for Free at This Chinese Restaurant

A restaurant in central China is offering free meals to the 50 most beautiful customers who walk through the doors every day, as judged by a panel of local plastic surgeons.
Kate Taylor