News and Articles About Promotion
As your business grows, you'll be faced with the "make or buy" decision.
Avoid giving away junk, be creative and try your best to make the contents of the bags memorable without being offensive.
Before you start tearing up your old business cards, steer clear of these all-too-common pitfalls.
Nobody wants to work with a self-interested, self-absorbed, self-serving self-promoter. If you think about it, neither would you.
'You drink, we drive.'
Many businesses waste precious effort and resources because they don't plan their brand promotion properly.
Don't treat middle managers like forgotten middle children. Here are some ways to improve middle leadership, engagement and satisfaction.
Mophie, the mobile battery-case company, wants to rescue your battery while raising awareness about animal adoption.
You might not recognize Adam Lisagor by name. But you've probably seen his face before. Once, maybe twice or more. He's the promotional video guy.
"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Your fledging company can compete for the best employees by marketing its newness to its advantage.
If no one is going to read your book, hold off. Here are four key things to consider to determine whether the timing is right.
A restaurant in central China is offering free meals to the 50 most beautiful customers who walk through the doors every day, as judged by a panel of local plastic surgeons.