Promotion

News and Articles About Promotion

Phone Low on Battery? At SXSW, You Can Have a Dog Bring You a Charger.
SXSW

Phone Low on Battery? At SXSW, You Can Have a Dog Bring You a Charger.

Mophie, the mobile battery-case company, wants to rescue your battery while raising awareness about animal adoption.
Nina Zipkin
This Bearded Guy Has Unintentionally Become the Face of Tech Startups
Tech Startups

This Bearded Guy Has Unintentionally Become the Face of Tech Startups

You might not recognize Adam Lisagor by name. But you've probably seen his face before. Once, maybe twice or more. He's the promotional video guy.
Jason Fell
Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan
Marketing Plans

Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
Jim Joseph
New Amazon Platform Allows Anyone to Host an Online Giveaway
Amazon

New Amazon Platform Allows Anyone to Host an Online Giveaway

Amazon Giveway hopes to make online giveaways easy – and get more hosts to buy and give away Amazon products.
Kate Taylor
6 Selling Points About Working for a Small Startup
Hiring

6 Selling Points About Working for a Small Startup

Your fledging company can compete for the best employees by marketing its newness to its advantage.
Joshua Steimle
So You Want to Write a Business Book
Books

So You Want to Write a Business Book

If no one is going to read your book, hold off. Here are four key things to consider to determine whether the timing is right.
Stephen Key
Pretty People Eat for Free at This Chinese Restaurant
Food Businesses

Pretty People Eat for Free at This Chinese Restaurant

A restaurant in central China is offering free meals to the 50 most beautiful customers who walk through the doors every day, as judged by a panel of local plastic surgeons.
Kate Taylor
Should You Always Promote From Within Your Company?
Hiring

Should You Always Promote From Within Your Company?

Here is how to ensure you find the right person for the job.
Paul Spiegelman
How to Manage Employees Smarter Than You Without Looking Like an Idiot
Managing Employees

How to Manage Employees Smarter Than You Without Looking Like an Idiot

Check out these four ways how it's possible to guide new staffers so that everyone thrives.
Raphael Crawford-Marks
This State Ranks No. 1 for Bragging on Social Media
Social Media

This State Ranks No. 1 for Bragging on Social Media

Can you guess where people use social media to self-promote the most, and where the humblest people in America live? Take a look.
Kate Taylor
Promote Your All-Stars Without Throwing Off the Team Dynamic
Productivity

Promote Your All-Stars Without Throwing Off the Team Dynamic

Recognizing when an employee is ready for advancement and helping the rest of the staff navigate the transition smoothly can mean the difference between a dream team and a disaster.
Zeynep Ilgaz
11 Clever Ways to Promote Your Podcast to the World
Podcasts

11 Clever Ways to Promote Your Podcast to the World

Have you exhausted all the different channels for marketing your show?
Joan Stewart
The Wonders a Successful Influencer Program Can Work for Your Business
Thought Leaders

The Wonders a Successful Influencer Program Can Work for Your Business

Once you figure out how to sway these powerful leaders, the impact from their word-of-mouth can be tremendous.
Mel Carson
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Public Relations

The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
Tor Constantino