Trademarks

Is your logo safe? As a brand expert and CEO of a logo design company, I'll reveal whether you're exposing your brand to risk.

Chocolatier Lindt & Sprungli has won a trademark battle with Lidl grocery stores.

Who owns the rights to the Maverick's name?

Here's how to protect your brand's most valuable asset: trademarks.

Don't overlook the importance of trademarks, as they are paramount in protecting your brand.

Whether you're protecting your product or protecting your company from infringing on someone else's, you must factor precautions into any product strategy.

From a business perspective, intellectual property doesn't seem like such a massive thing to consider. Ideas have value, and protecting that value is typically done by registering the right to use the idea for profit. We can quickly see how profitable ideas can be, with some intellectual property rights cases setting for multiple millions in damages.

There's a ton of value in registering one for your business.

Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.

You want to trust your gut – but this test can help confirm that the name you like is right for your business.

It's a splashy way to defend your company, but can it actually help protect it?

A break with the past can be just what the doctor ordered.

Your new business is your baby, after all. Don't you want to protect your baby?

Why these entrepreneurs bet on nostalgia for the old soda brand.

The conflict began when McDonald's asked European Union (EU) officials to prevent Supermac's opening outside of Ireland.

The company isn't the first to try and own something that is publicly and widely used.

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.

Jessica Abo sits down with attorney Scott Sisun to find out what your company may need when it comes to intellectual property.

Don't fall into these trademark and copyright traps.

The Italian company can continue to use the Apple founder's name and Apple's logo and plans to start offering electronic devices under the brand.

Current events quickly morph into trademarking sprees seeking to capitalize on what's in the news.