Trademarks

News and Articles About Trademarks

What You Need to Know to Protect Your Big Idea
Legal Center

What You Need to Know to Protect Your Big Idea

Trademarks, patents and copyrights are esoteric legal matters of huge importance to entrepreneurs.
Charley Moore
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The Little-Mentioned Consequence of Selling Marijuana
Trademark Registration

The Little-Mentioned Consequence of Selling Marijuana

You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
Steve Cook
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Trademark Registration

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery
Trademarks

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Rohan Ayyar
Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)
Legal Center

Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Jo-Ná A. Williams
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What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks
Legal Center

What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Peter Gasca
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Avoid These 8 Toxic Trademark Mistakes
Legal Center

Avoid These 8 Toxic Trademark Mistakes

With a little creatiivity and attention to detail you can protect your own trademarks but the key is to be thorough.
John Rampton
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How to Conduct a Patent Search to Make Sure Your Brilliant Invention Doesn't Already Exist (Infographic)
Legal Center

How to Conduct a Patent Search to Make Sure Your Brilliant Invention Doesn't Already Exist (Infographic)

A step-by-step guide on how to find out if your invention has already been patented. We're crossing our fingers it hasn't.
Kim Lachance Shandrow
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Yelp Sues Sites That Claim They Can Sell Business Owners 5-Star Reviews
Legal Center

Yelp Sues Sites That Claim They Can Sell Business Owners 5-Star Reviews

The embattled crowdsourced review platform returns to court again but this time it is on the other side of the legal line.
Nina Zipkin
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The Companies That Apply for the Most Patents and Trademarks (Infographic)
Infographics

The Companies That Apply for the Most Patents and Trademarks (Infographic)

Legal startup SmartUp generated this infographic summarizing who is getting patents, where and how long it is taking the application process to complete.
Catherine Clifford
Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery
Legal Center

Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery

'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.
Geoff Weiss
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Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy
Celebrities

Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy

The star stealthily filed trademark applications for certain lyrical stylings from her latest album, '1989.'
Geoff Weiss
Lower Trademark Filing Fees Coming Soon
Legal Center

Lower Trademark Filing Fees Coming Soon

The U.S. Patent and Trademark Office will be charging lower filing fees starting in the middle of January.
Jaia Thomas
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Chick-fil-A Fails to Shut Down 'Eat More Kale' in Trademark Battle
Legal Center

Chick-fil-A Fails to Shut Down 'Eat More Kale' in Trademark Battle

A kale-loving solopreneur triumphed over the famous chicken chain, who's slogan is 'Eat Mor Chikin.'
Kate Taylor
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