Trademarks

News and Articles About Trademarks

How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Trademark Registration

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery
Trademarks

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Rohan Ayyar
Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)
Branding

Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Jo-Ná A. Williams
What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks
Branding

What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Peter Gasca
Avoid These 8 Toxic Trademark Mistakes
Legal

Avoid These 8 Toxic Trademark Mistakes

With a little creatiivity and attention to detail you can protect your own trademarks but the key is to be thorough.
John Rampton
How to Conduct a Patent Search to Make Sure Your Brilliant Invention Doesn't Already Exist (Infographic)
Infographics

How to Conduct a Patent Search to Make Sure Your Brilliant Invention Doesn't Already Exist (Infographic)

A step-by-step guide on how to find out if your invention has already been patented. We're crossing our fingers it hasn't.
Kim Lachance Shandrow
Yelp Sues Sites That Claim They Can Sell Business Owners 5-Star Reviews
Legal

Yelp Sues Sites That Claim They Can Sell Business Owners 5-Star Reviews

The embattled crowdsourced review platform returns to court again but this time it is on the other side of the legal line.
Nina Zipkin
The Companies That Apply for the Most Patents and Trademarks (Infographic)
Infographics

The Companies That Apply for the Most Patents and Trademarks (Infographic)

Legal startup SmartUp generated this infographic summarizing who is getting patents, where and how long it is taking the application process to complete.
Catherine Clifford
Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery
Legal

Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery

'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.
Geoff Weiss
Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy
Celebrities

Taylor Swift's Latest Trademark Filings Reveal a Shrewd Business Strategy

The star stealthily filed trademark applications for certain lyrical stylings from her latest album, '1989.'
Geoff Weiss
Lower Trademark Filing Fees Coming Soon
Patents

Lower Trademark Filing Fees Coming Soon

The U.S. Patent and Trademark Office will be charging lower filing fees starting in the middle of January.
Jaia Thomas
Chick-fil-A Fails to Shut Down 'Eat More Kale' in Trademark Battle
Trademarks

Chick-fil-A Fails to Shut Down 'Eat More Kale' in Trademark Battle

A kale-loving solopreneur triumphed over the famous chicken chain, who's slogan is 'Eat Mor Chikin.'
Kate Taylor
Twitpic Is Dead -- This Time, For Real
Twitter

Twitpic Is Dead -- This Time, For Real

The photo-sharing and hosting service that couldn't afford a legal trademark battle with Twitter said it was closing down in September. Then, it was back! Update: Just kidding.
Catherine Clifford
Have a Brilliant Idea? How to Keep it Safe. (Infographic)
Intellectual Property

Have a Brilliant Idea? How to Keep it Safe. (Infographic)

From patents to trademarks to copyrights, here is an overview of what you can legally do to protect your intellectual property.
Catherine Clifford