Trademarks

News and Articles About Trademarks

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)
Infographics

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)

From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.
Catherine Clifford
A Business Name vs. a Trademark: Do You Know the Difference?
Trademarks

A Business Name vs. a Trademark: Do You Know the Difference?

One gives you protection in your state only; the other gives protection in all 50.
Nellie Akalp
What I Learned From Being an Accidental Copycat
The Grind

What I Learned From Being an Accidental Copycat

The truth is lots of people are thinking of the same ideas and many people may not even realize they are influenced by other's concepts.
Adina Grigore
What You Need to Know to Protect Your Big Idea
Legal Advice

What You Need to Know to Protect Your Big Idea

Trademarks, patents and copyrights are esoteric legal matters of huge importance to entrepreneurs.
Charley Moore
The Little-Mentioned Consequence of Selling Marijuana
Trademark Registration

The Little-Mentioned Consequence of Selling Marijuana

You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
Steve Cook
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Trademark Registration

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery
Trademarks

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Rohan Ayyar
Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)
Branding

Protect Your Brand, Oprah Style: 5 Legal Strategies She Uses (And You Should, Too)

Besides investing in trademarking strategies, a chief component and underlying thread to Oprah's mega-success is keeping her brand strong by preventing dilution.
Jo-Ná A. Williams
What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks
Branding

What the Craft Beer Industry Can Teach Entrepreneurs About Trademarks

The amazing growth in the number of brew companies has created many branding and trademark conflicts. How they are resolved is a great lesson.
Peter Gasca
Avoid These 8 Toxic Trademark Mistakes
Legal

Avoid These 8 Toxic Trademark Mistakes

With a little creatiivity and attention to detail you can protect your own trademarks but the key is to be thorough.
John Rampton
How to Conduct a Patent Search to Make Sure Your Brilliant Invention Doesn't Already Exist (Infographic)
Infographics

How to Conduct a Patent Search to Make Sure Your Brilliant Invention Doesn't Already Exist (Infographic)

A step-by-step guide on how to find out if your invention has already been patented. We're crossing our fingers it hasn't.
Kim Lachance Shandrow
Yelp Sues Sites That Claim They Can Sell Business Owners 5-Star Reviews
Legal

Yelp Sues Sites That Claim They Can Sell Business Owners 5-Star Reviews

The embattled crowdsourced review platform returns to court again but this time it is on the other side of the legal line.
Nina Zipkin
The Companies That Apply for the Most Patents and Trademarks (Infographic)
Infographics

The Companies That Apply for the Most Patents and Trademarks (Infographic)

Legal startup SmartUp generated this infographic summarizing who is getting patents, where and how long it is taking the application process to complete.
Catherine Clifford
Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery
Legal

Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery

'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.
Geoff Weiss