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Why the 'Second Screen' Industry Is Set to Explode
Why the 'Second Screen' Industry Is Set to Explode
Mobile is changing the entire TV experience and businesses should be poised to take advantage.
February 9, 2013 in Mobile
An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

BY
Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
May 4, 2012 in Advertising
How to Pitch Direct Response TV Buyers

How to Pitch Direct Response TV Buyers

BY
The prospect of huge sales figures on HSN might be alluring, but getting there takes hard work.
May 7, 2010 in Sales Techniques

Beam Me Up

BY
Companies that can help you get your product onto direct-response TV stations and into retail stores
June 17, 2007 in Distribution and Licensing

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