TV Advertising

News and Articles About TV Advertising

Old School Marketing Platforms That Still Resonate in Our Digital World
Advertising Strategies

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Rohan Ayyar
Advertising Will Soon Reach a Digital Tipping Point
Marketing

Advertising Will Soon Reach a Digital Tipping Point

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
Steve Gahler
Marketing Was the Real Winner at the Super Bowl
Marketing

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
Jim Joseph
What You Could Learn From Budweiser's Heart-Melting Ad
Marketing

What You Could Learn From Budweiser's Heart-Melting Ad

The beer company has been on a roll. Here's how you can apply its success to your marketing.
Marc Wayshak
This New Technology Will Let You Make Purchases Directly From Your TV
Technology

This New Technology Will Let You Make Purchases Directly From Your TV

A service announced at CES this year allows you to buy items from advertisements using your television remote.
Emily Price
Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?
Marketing

Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?

The internet media company is investing in journalists even as its core ad revenues continue to erode.
Brian Patrick Eha
Want to Make Viral Videos? Look to Twitter TV Ratings.
Technology

Want to Make Viral Videos? Look to Twitter TV Ratings.

Twitter TV Ratings offer all-new analytics surrounding exactly how much we love 'Breaking Bad' and other shows.
Adam Toren
Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr
Social Media

Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr

In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media engagement tracking company that specializes in following social chatter about TV content.
Catherine Clifford
Why the 'Second Screen' Industry Is Set to Explode
Marketing

Why the 'Second Screen' Industry Is Set to Explode

Mobile is changing the entire TV experience and businesses should be poised to take advantage.
An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'
Marketing

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
Carol Tice
How to Pitch Direct Response TV Buyers
Marketing

How to Pitch Direct Response TV Buyers

The prospect of huge sales figures on HSN might be alluring, but getting there takes hard work.
Starting a Business

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