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News and Articles About TV advertising

Advertising Will Soon Reach a Digital Tipping Point
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Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
February 18, 2014 in Advertising
Marketing Was the Real Winner at the Super Bowl

Marketing Was the Real Winner at the Super Bowl

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Small businesses should follow the proven techniques of the big brands.
February 7, 2014 in Branding
What You Could Learn From Budweiser's Heart-Melting Ad

What You Could Learn From Budweiser's Heart-Melting Ad

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The beer company has been on a roll. Here's how you can apply its success to your marketing.
January 31, 2014 in Advertising
This New Technology Will Let You Make Purchases Directly From Your TV

This New Technology Will Let You Make Purchases Directly From Your TV

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A service announced at CES this year allows you to buy items from advertisements using your television remote.
January 7, 2014 in News and Trends
Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?

Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?

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The internet media company is investing in journalists even as its core ad revenues continue to erode.
November 25, 2013 in Advertising
Video: Want to Make Viral Videos? Look to Twitter TV Ratings.Play Video

Want to Make Viral Videos? Look to Twitter TV Ratings. (Video)

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Twitter TV Ratings offer all-new analytics surrounding exactly how much we love 'Breaking Bad' and other shows.
October 11, 2013 in News and Trends
Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr

Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr

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In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media engagement tracking company that specializes in following social chatter about TV content.
August 29, 2013 in Social Media
Why the 'Second Screen' Industry Is Set to Explode

Why the 'Second Screen' Industry Is Set to Explode

Mobile is changing the entire TV experience and businesses should be poised to take advantage.
February 9, 2013 in Mobile
An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

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Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
May 4, 2012 in Advertising
How to Pitch Direct Response TV Buyers

How to Pitch Direct Response TV Buyers

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The prospect of huge sales figures on HSN might be alluring, but getting there takes hard work.
May 7, 2010 in Sales Techniques

Beam Me Up

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Companies that can help you get your product onto direct-response TV stations and into retail stores
June 17, 2007 in Distribution and Licensing

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