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Stocking Up

Find the right suppliers to make building your inventory a breeze

This story appears in the December 1996 issue of Business Start-Ups magazine.

Small-business owners today face a daunting challenge: learning how to survive, let alone flourish, in an arena where the big corporations get fantastic wholesale prices by buying hugh amounts of product in bulk. How can entrepreneurs hope to compete? By using simple common sense, and employing the one weapon that corporations don't have in their arsenal: the personal touch.

The smart way to start your business is by building a more personal relationship with your suppliers. Anthony Dell'Aquila, who started his second major operation two years ago, learned this lesson through a painful trial-and-error process with his first business. Today, he's applying the universal lessons that he learned to his new enterprise, the Hoboken Brewing Company, a company he started with his brother Mitchell, a home-brewing enthusiast.

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