Subscribe to Entrepreneur for $5
Subscribe

Marketing with a Microsite

Looking for new markets? A microsite could help you reach them.

By
This story appears in the August 2006 issue of Entrepreneur. Subscribe »

Gerald Prolman launched OrganicBouquet.com in 2003 to sell sustainably grown flowers that are freshly picked and then gift-wrapped. But as the company grew, he needed a better way to meet the increasing demand from florists, event planners and other whole-salers. So in June, Prolman launched a microsite (www.organicbouquetwholesale.com) to make it easier for these customers to place orders.

A microsite lets you focus on a specific purpose, such as selling clearance or discounted items, selling products to businesses (vs. consumers), promoting new merchandise, or trying out a new product line. Sometimes the design and navigation of a microsite differs from its parent site. "[Unlike consumers], florists shop by variety and color, so the site is set up to help florists find what they need quickly," says Prolman, 46, who projects 2006 sales of up to $5 million for his San Rafael, California, company.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

Get 3 months free with code ZENDESK

Presented by zendesk

Get 3 months free with code
 ZENDESK