Marketing with a Microsite
Looking for new markets? A microsite could help you reach them.
Gerald Prolman launched OrganicBouquet.com in 2003 to sell sustainably grown flowers that are freshly picked and then gift-wrapped. But as the company grew, he needed a better way to meet the increasing demand from florists, event planners and other whole-salers. So in June, Prolman launched a microsite (www.organicbouquetwholesale.com) to make it easier for these customers to place orders.
A microsite lets you focus on a specific purpose, such as selling clearance or discounted items, selling products to businesses (vs. consumers), promoting new merchandise, or trying out a new product line. Sometimes the design and navigation of a microsite differs from its parent site. "[Unlike consumers], florists shop by variety and color, so the site is set up to help florists find what they need quickly," says Prolman, 46, who projects 2006 sales of up to $5 million for his San Rafael, California, company.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
How Millionaires Prepare for a Recession, According to a Former Wall Street Trader
-
5 Self-Care Habits of Every Successful Entrepreneur
-
Listen Closely to What People Ask You. That's Where to Find Your Hidden Power.
-
Gen Z Customers Want More. This 3-Step Strategy Will Help Your Company Give It to Them.
-
This Founder Was Madly Pulling a Pandemic Pivot When...the FBI Showed Up at Her Door With Guns, Seized Her Money and Told Her Husband He Was the Target of a Criminal Investigation
-
Take Customer Service to the Next Level With These Service-Based Franchises
-
Define Your Short-Term Goals With These 3 Components for Long-Term Success