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Finding Products for Your Business

Startups are full of challenges. Our guide tells you everything you need to know to make sure you've got the right stuff.

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This story appears in the February 2007 issue of Start Up.

The idea of sourcing may seem overwhelming to you as a new owner, but it's really very simple: It just means finding at a wholesale price that you can resell at a price.

Whether you're starting an e-commerce site or a physical retail business, you need a steady, reliable source of inventory. Otherwise, you are going to end up disappointing your customers through lack of product variety, back orders and more. For the vast majority of retail entrepreneurs, the main source of products will be a factory-authorized wholesale supplier.

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