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Speed Freaks

There's e-commerce and e-mail and virtual this and virtual that and if you don't grab that third cup of espresso and kick yourself into overdrive to get your business up to speed, you can bet you'll get left in the dust.

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This story appears in the September 1999 issue of Entrepreneur. Subscribe »

It doesn't even take a second: the arm is airborne, pistol in hand, gunshot a memory. If the gunslinger of the Old West didn't have a fast draw, he was dead. Today, several thousand competitors pay tribute to those men of speed by joining the World Fast Draw Association (WFDA), a club whose members compete in events held around the globe. Every year, shootists fire at a target to see who has the quickest trigger finger. "Some of the fastest draws take only a quarter of a second," observes Howard Darby, one of the wfda's ranking members. "A typical fast draw is just one-tenth of a second slower." Nobody's timed the slowest draw. Nobody cares.

The world moves fast--and it's getting faster. E-mail. E-commerce. E-everything. The world moves so fast, in fact, it's enough to make you fall fast asleep from exhaustion.

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