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Group Effort

How do you create the unforgettable? Being able to direct an army of experts sure helps.

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This story appears in the October 2007 issue of Entrepreneur. Subscribe »

In the hot desert of Dubai exists a cool oasis: an indoor ski resort ranking among the world's largest. At Universal Studios Florida, the Universal 360 movie experience is a cinematic adventure so spectacular that guests linger just to see it. Since 2001, Thinkwell Design & Production, an $8 million, Burbank, California-based designer and producer of experience-based entertainment, has been tackling projects that can cost more than $1 billion and take years to complete. The results are breathtaking, but for founders Craig Hanna, 45; François Bergeron, 42; Joe Zenas, 40; and Cliff Warner, 44, pulling them off can be a managerial nightmare.

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