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The Glamorous Life

Bar-hopping, club-going and playing with makeup can pay off. Just ask these entrepreneurs, whose sparkling success proves all that glitters is gold.

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This story appears in the December 1999 issue of Business Start-Ups magazine.

Liberal doses of Leeza Gibbons and John Tesh telling you who the hottest addition to Hollywood is over the course of too many MTV-filled years have caused you to grow up unable to deny your inner yearning to be famous. But, oh yeah, you can't act or sing, so your chances of doing an E! Entertainment Television promo are getting slimmer by the minute.

Enter your saving grace, the "behind-the-scenes approach": Rather than audition your way to celebrity status, you burn your name into pop culture history by starting a glamorous business. Whether it's a bar Leo has to frequent nightly or a beauty product the hottest London model flies to America to buy, you can reap a lot more than 15 minutes of fame. And if you're lucky, you won't have to wait tables until your time comes.

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