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When to Lower Your Price Point

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This story appears in the April 2009 issue of Entrepreneur. Subscribe »
When to Lower Your Price Point

The price debate is a yo-yo dilemma with serious consequences for your business. How do you know if you should be fighting for every penny or luring in customers with low-price deals? You'll pay the price if you swing the wrong way, so here's a guide to navigating the price point waters.

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