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The Endless Flow of Russell Simmons

The hip-hop impresario and multimedia baron lives and breathes opportunity.

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This story appears in the September 2009 issue of Entrepreneur. Subscribe »

Russell Simmons pulls back his Yankees cap, zeroing in on the finer points of preppy style.

"This sweater's fly," he says, tugging at an argyle sweater vest in a harlequin of yellow, purple and melon. Then his eye falls on a more basic model. "This," he says, "could be Brooks Brothers."

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