Powerful, Youthful and Upwardly Mobile The young and entrepreneurial demographic represents a market rich with potential.
By Dan O'Shea •
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Keith Fix is the kind of customer that mobile service providers dream about and believe exists only in myth: a tech-savvy 20-year-old who runs his own business.
The youthful demographic and the small-biz designation represent a market frontier rich with potential. Fix started his business adventures as a freshman in high school, and what was originally a web marketing venture has evolved into ProvenPowerful Inc. , an IT help firm that remotely diagnoses and fixes home PC problems. Not bad for a self-funded company in Omaha, Neb., with just three full-time and six contracted employees.
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