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The 500-Calorie Smackdown

Two restaurants. Two menus. Two plans for major national expansion during roughly the same time frame. Let the food fight begin.

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This story appears in the May 2010 issue of Entrepreneur. Subscribe »
The 500-Calorie Smackdown

You would think the American fascination with health and fitness has hit critical mass: Freezer cases are full of low-cal meals in grocery stores and farmers markets are booming. Mini gyms and yoga studios have filled in almost every vacant street corner. Fitness themes have even wiggled their way into the domains of their archenemies: video games and network television. But there is one industry--perhaps the one with the best chance of helping us fit into our skinny jeans--that has remained stubbornly out of step when it comes to our obsession with shaping up: restaurants.

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