Drinking and Drying
Drybar will style your mane (and pour your champagne) for $35. No wonder business is booming.
Beware the woman with a blow-dry. She walks taller, negotiates tougher and can blind opponents with a toss of her freshly coifed locks. Such is the thinking behind Drybar, a new chain of high-concept salons in Los Angeles that caters solely to women who skip the cut and color for a simple shampoo and mane styling.
"You see this amazing metamorphosis that goes beyond their appearance," says Drybar co-founder Alli Webb, who conceived the idea after operating a mobile hair service for two years. But when Webb went to her older brother, Michael Landau, for business advice, she quickly inherited an ambitious partner. Landau, a former marketing exec at Yahoo!, foresaw a Drybar empire. "Women either had to go to a high-end salon for a very expensive blow-out or to one of those discount chains," he says. "There was a big hole in between."
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market