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A 21st Century Spin on the Matchmaking Business

Jasbina Ahluwalia is making the ancient tradition of Indian matchmaking a 21st century business.

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This story appears in the January 2011 issue of Entrepreneur. Subscribe »
Personal Approach: Jasbina Ahluwalia of Intersections.
Personal Approach:

Jasbina Ahluwalia of Intersections.

Photo© Natalie Brasington

Matchmaking is a centuries-old business in India, and the entrepreneur is usually an elderly woman with a book listing the eligible singles in her community. It is not particularly lucrative.



But its equivalent in the United States--online dating--is spectacularly profitable: A $1.5 billion-a-year business (according to Online Dating Magazine, a watchdog group for the industry), much of it collected in small monthly fees by corporate websites promising a "love connection." Match.com alone has 1.8 million paid subscribers.

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