A 21st Century Spin on the Matchmaking Business
Jasbina Ahluwalia is making the ancient tradition of Indian matchmaking a 21st century business.
Jasbina Ahluwalia of Intersections.
Photo© Natalie Brasington
Matchmaking is a centuries-old business in India, and the entrepreneur is usually an elderly woman with a book listing the eligible singles in her community. It is not particularly lucrative.
But its equivalent in the United States--online dating--is spectacularly profitable: A $1.5 billion-a-year business (according to Online Dating Magazine, a watchdog group for the industry), much of it collected in small monthly fees by corporate websites promising a "love connection." Match.com alone has 1.8 million paid subscribers.
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