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Cutthroat vs. Cooperative: How Do You View Competition?

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This story appears in the July 2012 issue of Entrepreneur. Subscribe »

Jake Rosenbarger knows a thing or two about high-stakes competition: Before he and his wife opened Kim and Jake's Cakes in Boulder, Colo., Rosenbarger was a professional bicycle racer. But for a guy who honed his chops banging into opponents' handlebars at 35 mph, he has a surprisingly laissez-faire approach to competition in his new field.

Plays well with others: Jake Rosenbarger of Kim and Jake's Cakes.
Plays well with others: Jake Rosenbarger of Kim and Jake's Cakes.

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