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The Ethics Coach on Misrepresentation

This story appears in the April 2013 issue of Entrepreneur. Subscribe »
Do you have an ethical dilemma? Write to The Ethics Coach at

Q: When answering the phone, is it ethical for a sole proprietor to change his voice and pretend to be an assistant so his company appears larger and more professional? What separates that, theoretically, from behavior like renting a nicer suit than you can afford?


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