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What You Wanted to Know About Marketing But Forgot to Ask

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This story appears in the May 2013 issue of Entrepreneur. Subscribe »

Have you ever noticed that the best part of lectures, panel discussions or public interviews comes at the end, when audience members interact with the speakers and ask ? After almost two years of penning this column, I've realized that the same is true here. My favorite ideas have come from those of you who have read my words and been prompted to raise your hands with a question, so to speak.

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