Subscribe to Entrepreneur for $5
Subscribe

How a Squinting Dog Inspired a $3 Million Company

By
This story appears in the August 2013 issue of Entrepreneur. Subscribe »
Labra-dude-le: Obi sports Doggles designed by Roni Di Lullo.
Labra-dude-le: Obi sports Doggles designed by Roni Di Lullo.
Photo© Leah Fasten

Roni and Ken Di Lullo knew something was off when their dog Midknight kept missing the Frisbee during a game of fetch. In 1997, during a visit to the dog park near their San Jose, Calif., home, the couple noticed that Midknight was squinting. "He seemed to be sensitive to sunlight," Roni recalls.

On a lark, Roni retrofitted sports goggles to fit the border collie. In addition to improving his Frisbee performance, Midknight became the talk of the dog park. People were so amused by the goggles that Roni created a website to showcase photos of the pooch modeling his eyewear. "People love to see a dog wearing glasses," she says.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

Get 3 months free with code ZENDESK

Presented by zendesk

Get 3 months free with code
				ZENDESK